JobsUSALifecycle Marketing Manager
Company : Robert Half
Location : Miami, FL, 33128
Posted Date : 15 September 2025
Job Details
We're looking for a Lifecycle Marketing Manager to lead our email, SMS, and e-commerce growth initiatives. You'll play a key role in crafting personalized campaigns, optimizing the onsite experience, and supporting sales across all channels — from Shopify to TikTok Shop.
Responsibilities:
- Email & SMS Marketing (Klaviyo), l ead strategy, segmentation, automation, and performance reporting.
- Build and optimize flows, A/B test copy, creative, CTAs, and timing to drive engagement and conversion.
- Collaborate on bilingual (EN/ES) copy, brand voice, and compliance.
- Track deliverability, CTR, conversion, unsubscribe rates, and list health.
- E-Commerce & Merchandising (Shopify, Amazon, TikTok Shop), manage site promotions, product bundles, PDP updates, and merchandising calendar.
- Optimize product listings for cross-sell, upsell, and AOV growth.
- Execute clearance events, gift-with-purchase, and subscription incentives.
- Onsite Optimization & CRO, own banners, pop-ups, landing pages, and checkout UX.
- Improve site navigation, search, and mobile experience.
- Work with UX/dev to enhance speed, usability, and funnel performance.
- Align lifecycle + e-comm with brand campaigns and retail moments.
- Track KPIs: CAC payback, email/SMS revenue share, repeat purchase rate.
- Present insights and recommendations regularly.
- Support team on additional initiatives, e.g. optimizing TikTok Live sessions and product promotions.
Requirements:
- 8+ years in Digital Marketing, with at least 5 years in Lifecycle/Retention.
- Bachelor’s degree required; MBA a plus.
- Bilingual (Spanish/English) – must be fluent in both.
- Experience with Klaviyo, Shopify, and performance-driven CRM strategies.
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