Director Email Marketing (Interval International)

Director, Email Marketing

Interval International has been a trusted leader in the travel exchange industry for 50 years, known for our commitment to exceptional service and meaningful experiences. As we embrace a new chapter, we're investing in transformative change to keep our offerings fresh and relevant for today and tomorrow's member. Guided by a deep respect for our legacy, we're on the lookout for forward-thinking individuals who can bring innovative ideas, build meaningful relationships, and contribute to shaping the next chapter of travel and exchange.

This position is with Interval International, Inc., an operating business of Marriott Vacations Worldwide Corporation.

Marriott Vacations Worldwide is a leading global vacation company that offers vacation ownership, exchange, rental and resort and property management, along with related businesses, products, and services. The company has over 120 vacation ownership resorts and approximately 700,000 owner families in a diverse portfolio that includes some of the most iconic vacation ownership brands.

About the Team

The Global Marketing Team at Interval International is on an exciting, multi-year journey to transform how we connect with our members. We're reimagining the way we engage, communicate, and bring value to our global community, with a strong focus on modernizing our marketing strategies and tools.

This is a team for forward-thinkers who see the potential to shape the future of member engagement. If you're passionate about innovative marketing, committed to understanding our members' evolving needs, and ready to make a lasting impact, you'll find a dynamic, growth-focused environment here. Join us as we redefine what's possible in our industry.

About the Job

Reporting to the AVP Customer Experience & Campaign Strategy for Interval International, the Director, Email Marketing leads the design, development, and delivery of global marketing campaigns, communications, and content across digital and email channels with the goal of driving revenue, engagement, and loyalty within the Interval exchange member base.

Primary responsibilities include determining strategic direction, identifying transformational and other growth opportunities, developing, and implementing new approaches, e.g., ongoing "test & learn", leveraging available tools such as the Promotions Engine, utilizing available market research, campaign performance tracking and additional resources for analysis and other purposes.

Builds and maintains productive partnerships across the Global Marketing function to deliver value added Email Marketing services in support of achieving broader Interval business objectives and strategies.

Expected Contributions

Responsible for email marketing campaigns across membership bases (Interval, Leisure Time Passport (LTP), and Dream Vacation Week (DVW)):

• Determines topics, offers, timing, segmentation, creative, inventory selection, and cross-sells.
• Designs and implements testing intended to maximize member engagement and campaign revenue.
• Maintains working email calendar and campaign testing schedule used by all program constituents.
• Directs and supervises implementation of campaign plans.

Analyzes performance tracking results; uses data in planning and design of future campaigns. Responsible for promotions across membership bases.

• Manages timing and topics to annual comps and business needs as appropriate.
• Incorporates offer, audience, creative and other testing intended to optimize member engagement and campaign revenue against inventory needs.
• Leverages communication channels as appropriate to engage and entice members (email, website, magazine, social media, etc.).
• Directs and supervises writing of campaign build specs, creative briefs, and creative development.
• Analyzes performance tracking results; uses data in planning and design of future promotions.
• Responsible for "trigger" behavior-based marketing campaigns across membership bases.
• Identifies new trigger points and develops new campaigns.
• Leverages communication channels as appropriate to engage and entice members.
• Ensures current campaigns are deploying correctly; improves upon & refines current campaigns.
• Directs and supervises writing of campaign build specs, creative briefs and creative development.
• Analyzes performance tracking results; uses data in planning and design of future efforts.
• Responsible for developer/partner promotions across membership bases.
• Works with Sales, developers, and Inventory and Revenue Management to develop appealing incentive offers for members to book travel at specific resorts.
• Directs and supervises writing of campaign build specs, creative briefs, and creative development.
• Analyzes performance tracking results; uses data in planning and design of future efforts.
• Identifies new campaign opportunities; assumes responsibility for additional campaigns as identified and added to marketing mix.
• Participates in annual budgeting process.

Candidate Profile

Education: Bachelor's degree in Marketing, Communications, Creative Writing, English Literature or related degree, or equivalent work experience required. Master's degree in Business Administration, Marketing or related discipline preferred.

Work Experience 10+ years of progressive experience in a marketing function. Experience managing direct reports. Experience in Hospitality, Vacation Ownership preferred. Experience in a multi-unit and/or multi-state environment preferred. Experience in a corporate environment, matrix organization preferred.

Skills and Attributes Knowledge of principles and practices of consumer marketing. Skills at building and nurturing relationships at all levels of the organization through collaboration, negotiation, and mentoring. Ability to proactively influence and shape the thinking of senior leaders that drives the right type of decision making to garner positive business results. Leadership, management, and communication skills creating a work environment where associates are empowered and aligned action or purpose.

Evaluates and remains current of business trends and marketing trends to modify strategies. Ability to professionally interact with all levels of associates and management. Proven ability to quickly build rapport and trust with others. Develops and maintains effective relationships with a broad group of stakeholders to foster trust and influence key decisions. Proficiency with Microsoft Office products, including Word, Excel, Teams, and PowerPoint.

Possesses strong organizational skills and ability to manage multiple tasks developing and using systems to organize and keep track of information. Delivers results under difficult conditions and demonstrates balanced judgment under pressure. Manages time and works well in a fast-paced, rapidly changing, and stressful work environment. Integrates and balances priorities, work activities and resources for the benefit of multiple key stakeholders. Achieves results with minimal supervision.

Ability to apply written and verbal communication skills to prepare written reports, correspondence, and present to senior leaders. Ability to collaborate and resolve issues and influence without position authority. Controls group or inter-personal conflicts effectively. Ability to function as a team player who works with a high degree of independence, credibility, and professionalism. Ability to analyze and assess situations to find effective solutions; creative problem solver; engages in fixing the problem; makes decisions using data.

Makes decisions in a timely manner, sometimes with incomplete information, ensuring deadlines are met. Ability to be an active learner enhancing professional and business growth through the acquisition of knowledge and experiences; proven ability to challenge organizational norms and accepted thinking to improve effectiveness. Demonstrated ability to seek out and implement process improvements.

Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.