Sr. Graphic Designer

SR. GRAPHIC DESIGNER
REPORTS TO: SR. MANAGER, DESIGN
STATUS: NON-EXEMPT
Summary
Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another's achievements, and most importantly support each other.
At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves "Partners." With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.
Our vision is to offer everyone a piece of the American spirit - one handshake at a time.
Boot Barn is seeking an experienced and strategic Senior Graphic Designer to join our dynamic in-house Marketing Design Team. This role plays a pivotal part in shaping and executing high-impact, multichannel
campaigns that elevate the Boot Barn brand across digital, print, retail, and experiential platforms. The ideal candidate is a conceptual thinker, skilled visual storyteller, and creative leader who thrives in a fast-paced, collaborative environment.
Essential Duties and Responsibilities

• Lead conceptual development and execution of major multi-channel campaigns, ensuring alignment with brand strategy and marketing goals.
• Translate complex marketing objectives into compelling visual stories and experiences across print, digital, and experiential platforms.
• Drive the evolution of brand aesthetics and visual systems in collaboration with the Sr. Design Manager
• Independently manage end-to-end design of high-visibility projects (e.g., national campaigns, seasonal creative, retail environments, brand activations).
• Assist with direction for seasonal direct mail photography, campaign visuals for print pieces and initiatives with a keen eye for storytelling, mood, and composition.
• Maintain an exceptional standard of design quality, detail, and consistency
• Partner closely with internal teams and external agencies to shape cohesive campaign and brand execution.
• Participate in strategic planning discussions, translating business goals into clear visual directions and creative briefs.
• Manage multiple projects simultaneously while maintaining attention to detail
• Develop and refine templates for efficiency while allowing for creative flexibility when needed.
• Work on both print and digital designs, ensuring deliverables are optimized for their respective platforms and formats.
• Prepare high-quality production files with accuracy, including proper color management, resolution, and print specifications.
• Manage multiple projects simultaneously while maintaining attention to detail
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.

Qualifications

• Strong communication, customer service, time management and organizational skills.
• Proficiency in design software like Adobe Creative Suite (Photoshop, Illustrator, and InDesign).
• Basic knowledge of print production processes and file preparation.
• Familiarity with digital asset creation and optimization for web platforms.
• Strong organizational skills and attention to detail.
• Ability to manage multiple production tasks and work efficiently under deadlines.
• Effective communication and collaboration skills within a team environment.
• Bachelor's degree in graphic design or similar field preferred.
• Portfolio showcasing your design work is required.

Plus Factors - Preferred, but not required

• Knowledge or interest in the western or action sports lifestyles.
• Experience with Adobe Premier, Cinema 4D, Maya, Blender, 3DS Max
• Illustration experience
• Interest in AI software and/or prompting
• Working knowledge of HTML

Competencies

• Ensure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally.
• Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information.

Boot Barn Benefits & Additional Compensation Opportunities

• Competitive hourly rate.
• Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.**
• Medical, Dental, Vision and Life Insurance.**
• 401(k) plan with generous company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level - we are opening 50+ new stores each year.

**For eligible Boot Barn Partners PAY RANGE: $31.00 - $35.00* *compensation varies based on geography, skills, experience, and tenure
Physical Demands
In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

• Standing, walking and squatting less than fifty percent of the work shift.
• Required to lift, move and carry up to 40 pounds.
• Ability to read, count and write to accurately complete all documentation and reports.
• Must be able to see, hear and speak in order to communicate with partners and customers.
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.

( ) Sedentary: Limited activity, no lifting, limited walking ( X ) Light: Office work, some lifting, bending, stooping or kneeling, walking ( ) Moderate: Mostly standing, walking, bending, frequent lifting
( ) Arduous: Heavy lifting, bending, crawling, climbing
Work Environment
In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

• The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.
• Noise levels are considered moderate.

Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content. This document supersedes all previous policies, procedures or guidelines pertaining to this subject. Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.
Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at , Option 4.
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