Manager, Editorial Strategy

Overview

Base pay range: $95,325.00/yr - $148,625.00/yr. At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. The GEICO Pledge emphasizes Great Company, Great Culture, Great Rewards and Great Careers.

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final salary offered. GEICO will not sponsor new applicants for employment authorization for this position.

Primary Focus

Editorial planning, comms team engagement planning, writing, storytelling, and serving as deputy lead for communications strategy.

Key Responsibilities

• Editorial and Team Planning: Own and manage the corporate editorial calendar; ensure integration of key enterprise priorities into internal and external narratives.
• Leads planning and development for quarterly corporate communications staff meetings and weekly team meetings, planning calls and all-hands meetings.
• Works cross-functionally within corporate communications to share updates throughout the organization.
• Foundation and CSR Communications Strategy: Direct messaging around GEICO Foundation pillars (driver safety, catastrophe response, education); manage communications for associate engagement and volunteerism; ensure alignment to business strategy and local market impact.
• Content Development: Draft enterprise messaging, executive speeches, long-form storytelling, and flagship communications products (press releases, op-eds, features, town halls, intranet features).
• Cross-Channel Coordination: Partner with external media, marketing, and internal communications to repurpose stories across channels for maximum impact.
• Employer Brand and Recruitment Support: Collaborate with HR and Marketing to reinforce GEICO’s associate value proposition; amplify associate stories externally on social/earned channels.
• Analytics and Reporting: Track content performance, develop reports on reach and impact, and refine storytelling strategy based on data.
• Strategic Communications Deputy: Act as day-to-day point of contact in the director’s absence; provide counsel and oversight to direct reports.
• Mentorship and Staff Management: Oversee new specialist; build writing and campaign planning skills; onboard new team members and provide access to resources/tools.

Minimum Qualifications

• Bachelor's degree required; preferred in English, journalism, communications, public relations, or related field, or equivalent years of experience.
• 10+ years of experience developing and executing communications and brand strategies.
• Excellent writing skills and the ability to communicate ideas creatively and concisely.
• Passion for finding new and creative ways to reach an audience.
• Ability to work across teams in a highly collaborative way.
• Strong project management skills; ability to juggle multiple priorities.
• Must be able to manage direct reports.

Annual Salary

$95,325.00 - $148,625.00

GEICO is committed to an inclusive work environment and provides equal employment opportunities to all associates and applicants regardless of race, color, religious creed, national origin, age, gender, pregnancy, sexual orientation, gender identity, marital status, disability or genetic information, in accordance with applicable law. GEICO reasonably accommodates qualified individuals with disabilities to enable equal opportunity and performance of essential functions.

GEICO Pledge

Great Company: We help our customers through life’s twists and turns; we stay ahead by innovating and growing with the needs of our customers.

Great Careers: We offer personalized development programs, certification assistance, mentorship, and coaching to support career growth.

Great Culture: An inclusive culture of shared success, integrity, action, and a sense of belonging, with diverse perspectives.

Great Rewards: Comprehensive benefits supporting physical, mental, and financial well-being, plus flexible work options.

• Comprehensive Total Rewards tailored to you and your family.
• Financial benefits including competitive pay, 401K with employer match, incentives, and tuition assistance.
• Benefits like mental healthcare, fertility and adoption assistance.
• Workplace flexibility and GEICO Flex program (work from anywhere in the US for up to four weeks/year).

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Insurance