Demand & ABX (Account Based Marketing), Leader

Demand & ABX (Account Based Marketing), Leader

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• Location:San Jose, California, US

• Alternate LocationSan Francisco, CA or West Coast US

• Area of InterestBusiness Strategy and Operations

• Compensation Range USD - USD

• Job TypeProfessional

• Technology InterestAI or Artificial Intelligence

• Job Id

The application window is expected to close on: September 25, 2025.

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

We are seeking an experienced Marketing leader with a strong background in demand generation and account-based marketing/experiences (ABX) to create and accelerate pipeline for our Collaboration business, with an emphasis on AI. As a key member of the GTM team, you will work closely with cross-functional peers and will drive immediate impact. This role requires a hands-on marketer who can dive deep into our target markets, craft compelling campaigns, and deliver measurable results in a fast-paced environment and align closely with sales and field marketing to develop multi-channel programs across different buying groups. This role will report to the Director, Global Demand & ABX.

Key Responsibilities :

• Partner with the field marketing/product events team to implement and execute effective multi-channel demand generation programs that drive qualified leads, deliver measurable results, and align to sales goals

• Build and execute account-specific marketing strategies to engage decision-makers at key accounts

• Identify and nurture high-value leads, guiding them through the buyer's journey to create sales-ready opportunities

• Implement and optimize pipeline acceleration programs, ensuring alignment with the sales team's objectives

• Partner with sales and GTM teams to understand buyer personas, messages, pain points and deliver tailored marketing programs to drive engagement and align on integrated efforts

• Savvy in utilizing and creating Salesforce and BI reports and dashboards to monitor campaign performance, analyze data, and optimize strategies for improved ROI

• Plan and execute webinars and events that contribute to lead generation and nurture potential customers through the sales funnel

• Prepare detailed reports on performance, providing insights and recommendations for continuous improvement and funnel gaps

• Continuously test and iterate to maximize ROI on all marketing activities

Qualifications :

• Bachelor's degree in Marketing, Business, or a related field.

• 12-15 years of experience in marketing, with a focus on ABX, field marketing, or demand generation

• Proven track record of planning and executing successful webinars and events

• Excellent communication and collaboration skills

• Ability to work independently and manage multiple projects simultaneously

Preferred Skills :

• Experience in a B2B marketing and familiarity with the AI ecosystem

• Familiarity with marketing automation tools and CRM systems (Salesforce, Eloqua)

• Creative problem-solving skills and a strategic mindset

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Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees haveaccess ( to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco's flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco's Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter. Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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