CRM Strategist

Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Overview

We are looking for a Strategist who is adept in CRM and Experience marketing with the ability to lead internal and external strategy discussions. This role will manage multiple product lines and go-to-market executions. The ability to identify strategic nuances for each brand/product line and direct creative, tech and analytics teams will play a central role in client success.

Responsibilities

• Lead strategic & program recommendation conversations with the client and provide oversight on day-to-day strategic and creative needs.

• Work closely with Data Analytic teams to identify new program optimization and testing opportunities.

• Collaborate with manager in the development of incremental growth opportunities.

• Develop program creative briefs and provide strategic oversight on creative development and defend strategy or work, as needed.

• Identify additional cross channel channels messaging opportunities.

Qualifications

• 2+ years of experience at an agency or within an advertising or marketing environment.

• CRM or digital marketing strategy experience.

• Telecom and/or tech brand experience especially is a plus.

• A self-starter who is competent in independent settings and manage multiple priorities in a fast-moving environment.

• Excellent research, written and oral communication skills.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more

• Monetary assistance and support for Adoption, Surrogacy and Fertility

• Monetary assistance and support for pet adoption

• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

• Tuition Assistance

• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

• Matching Gifts programs

• Flexible working arrangements

• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $66,785 - $101,085 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/18/2025.

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