Business Development Manager Original Equipment Sales

Company : Genuine Parts Company
Location : Norcross, GA, 30071
Posted Date : 15 September 2025
Job Details
The Business Development Manager, OE Dealerships focuses on growing sales for the OE customer base. The role is responsible for communicating and executing NAPA OE initiatives, program adoption, sales promotions, and program training for OE customer segments.
Responsibilities
- Achieves assigned sales quota.
- Leverages OE Program knowledge to train CSRs, OSS, CSA and other Commercial Sellers.
- Presents, communicates, and sells current and prospective OE Accounts on the benefits of the NAPA OE Program.
- Insures proper account registrations are in place on OE accounts in assigned territories.
- Works closely with Regional Sales Manager, providing feedback, ideas, and field insights to help drive OE program adoption and sales revenue.
- Provides top-notch customer service and communication to all NAPS and OE Accounts in territory.
- Demonstrates a thorough knowledge of the NAPA OE program.
- Reviews NAPA OE monthly initiatives with sales team to ensure there is a focus on the OE program benefits.
- Executes weekly, monthly, and quarterly sales plans to achieve business growth opportunities consistent with the Company's growth objectives.
- Attends, organizes, and manages key events and trade shows.
- Consistently meets or exceeds yearly targets.
- Performs other duties assigned.
- 3-5 years of previous selling and account management experience. Must have a solid record of success developing new business, while still being able to maintain and grow existing business.
- Must possess a valid driver's license
- Must be able to travel within assigned territory: travel to account meetings, sales meetings, and other meetings; drives long distances to make multiple sales calls daily including overnight stays as required by the territory.
- Sales Acumen: Demonstrates the ability to understand and apply sales principles, techniques, and processes effectively.
- Communication and Customer Focus: Demonstrates the ability to identify, understand, and meet the needs of customers to build and maintain strong, long-lasting relationships influence others through clear and persuasive communication.
- Resilience and Adaptability: Demonstrates the ability to recover quickly from setbacks, maintain motivation, and adapt to changing circumstances in a fast-paced sales environment.
- Results Orientation & Financial Acumen: Demonstrates a strong drive to meet or exceed sales targets and objectives, with a focus on achieving measurable outcomes with an understanding of how to structure deals meet both sales and profit objectives
- Product Knowledge: Deep understanding of the specifications, features, benefits, and differentiators between products and brands.
- Technology Proficiency: Comfortable using CRM systems, inventory management software, and other sales tools. Ability to leverage digital platforms for customer engagement.
- Bachelor's Degree or equivalent sales/marketing experience.
- Embodies the following values: serve, perform, influence, respect, innovate, team.
- Effectively communicates by motivating and inspiring others through clear and proactive communication.
- Delivers results and drives customer success by committing and focusing on outcomes to deliver results and making the customer the center of decisions.
- Makes balanced decisions and thinks strategically by being a forward thinker.
- Develops high-performing teams by providing inclusive leadership, attracting and developing world-class talent, providing ongoing feedback, and building trust across the organization.
- Ability to operate a company vehicle safely and effectively for extended periods of time throughout cities, job sites, major highways and interstates (including tunnels and bridges) and in all weather conditions.
- Regularly required to stand, walk, use of hands, reach with hands and arms, climb or balance and stoop, kneel, crouch or crawl, and talk or hear.
- Frequently lift and/or move up to 60 pounds.
- Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
- Ability to frequently attend events after hours and/or on weekends.
- Travel requirements upwards of 50% at any given time.
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