Product Development Senior Manager

Company : Verizon
Location : Alpharetta, GA, 30022
Posted Date : 15 September 2025
Job Details
When You Join Verizon
You want more out of a career. A place to share your ideas freely even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
What You'll Be Doing...
In this integral role you will be directly responsible for driving the retention of Verizon's mobile customer base through the identification of churn mitigation opportunities and strategies. You will formulate ideas and carry them through execution and beyond to retrospective, post-promo analysis, and ensuring a positive customer experience. Design targeting and segmentation strategies of the VZW consumer base which will enable the business to deliver messages which are prioritized, personalized, and simultaneously beneficial to the customer and VZW. Execute these strategies by leading peers from other functional work groups, including (but not limited to): Business Intelligence, Marketing Communications, Mar Tech, Performance Management, Finance, Legal, IT, Market Leadership, and Product Marketing. You will be responsible for both driving bottom up data-backed recommendations as well as adapting to top down requirements from executive leadership.
Responsibilities include:
- Designing, and executing from concept through implementation, revenue generating activities to maximize yield from the mobile consumer base.
- Developing strategies to proactively mitigate voluntary disconnects.
- Driving existing customer transactions through Verizon's digital channels, both site and app.
- Partnering with the AI&D, P&E, and Business Intelligence teams to develop, manage, maintain, and monitor new tools meant to improve audience creation, targeting, and offer development.
- Building presentations to effectively communicate trends, insights, and recommendations to senior leadership.
- Utilizing experience and business knowledge to develop annual marketing promotional roadmaps as well as guide strategy & execution of key marketing programs.
- Deciphering performance across a variety of metrics: i.e. KPIs, LNP, Segmentation, Propensity, etc. to uncover new opportunities for growth and revenue from the Verizon base.
- Partnering with internal and external stakeholders to develop unique promo campaigns that will differentiate Verizon in the industry while driving growth.
- Managing projects from concept, through execution, and retrospective analysis.
What We're Looking For...
The promise of Big Data is enormous and you are fascinated by the possibilities. You are a visionary but you also know what makes business sense and how to get it done. A successful new product can literally redefine the course of a business and this knowledge encourages you. You motivate others to do their best work. When making decisions, you expertly balance the needs of all parties.
You'll need to have:
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Digital advertising experience including online and mobile platforms.
- Product management experience.
Even better if you have one or more of the following:
- Master's degree in Business, Finance, Operations Research or Engineering Management.
- Knowledge of real-time bidding (RTB) platforms plus online and mobile ecosystems, like DSPs, ad exchanges, ad networks, SSPs, SEM, and other components.
- Familiarity with big-data systems and machine learning.
- Agile development experience.
- Managed relationships with advertisers.
- Demonstrated strategic thinking, problem solving, and interpersonal skills.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.
Where You'll Be Working
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours
40
Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
Benefits and Compensation
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $124,000.00 - $238,000.00.
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