Business Development Manager

Business Development Manager

At ComForCare Home Care, the Business Development Manager plays a critical role in expanding community partnerships, driving referral growth, and negotiating payer relationships to ensure quality, accessible care for our clients. This position leads marketing strategy, manages referral pipelines, and collaborates across departments to promote our mission of helping individuals live their best lives at home.

Responsibilities include:

• Develop and implement strategic marketing and business development plans to drive growth and client acquisition.
• Build and maintain relationships with referral sources, including hospitals, rehabilitation centers, physician offices, community organizations, and senior living communities.
• Negotiate service agreements and reimbursement contracts with managed care organizations, government agencies, and private payers.
• Represent ComForCare at local events, professional networks, and community forums to enhance brand visibility.
• Collaborate with clinical and office staff to ensure alignment in service messaging, intake processes, and client satisfaction.
• Conduct regular market assessments to identify trends, opportunities, and areas for improvement.
• Track key performance indicators (KPIs) and prepare reports on marketing outcomes and referral trends.
• Supervise marketing team members (as applicable), providing guidance and support to achieve departmental goals.
• Maintain a working knowledge of all service offerings and ensure compliance with relevant healthcare regulations.

Qualifications include:

• Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field preferred.
• 3+ years of experience in healthcare marketing, business development, or community outreach, preferably in home care or home health.
• Familiarity with regulatory and payer environments in home-based services.
• Proven success in referral development, contract negotiation, and market expansion.
• Excellent interpersonal, verbal, and written communication skills.
• Self-starter with strong organizational and time management skills.
• Reliable transportation and willingness to travel within the service area.

Compensation: $18.00 - $20.00 per hour