Sr. Product Manager

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing
Job Sub Function:
Product Management
Job Category:
Professional
All Job Posting Locations:
Titusville, New Jersey, United States of America
Job Description:

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

Johnson & Johnson has entered into an agreement to acquire Intra-Cellular Therapies, Inc, a biopharmaceutical company focused on the development and commercialization of therapeutics for central nervous system (CNS) disorders. With a differentiated commercialized therapy and promising clinical-stage pipeline that complements our current areas of focus, this acquisition brings us one step closer to achieving our ambition of becoming the #1 neuroscience company worldwide.

Intra-Cellular Therapies, a Johnson & Johnson company, is on the path to be the #1 leader in neuroscience. With an exceptional suite of products and a commitment to transforming patient lives, we are expanding our CAPLYTA® Marketing team to support our growing impact in the marketplace.

This new position will report directly to the Executive Director, Marketing and will play a key role in developing and executing consumer-facing digital marketing materials for CAPLYTA. You'll create engaging content that drives awareness, inspires engagement, and educates consumers - connecting with our audience and fueling brand growth.

Job Responsibilities

• Develop, manage and optimize digital campaigns (emails, banners, OLV, podcasts, third-party programs) ensuring they're aligned with the overall brand strategy and the annual media plan.
• Analyze campaign performance, track metrics (CTR, conversions) and optimize content across channels.
• A/B testing - lead initiatives for creative to improve engagement and relevance.
• Manage and maintain the consumer websites, UX Testing, Cookie Policies.
• Work with partners and cross-functional teams to report on KPIs and identify optimization needs, as well as track performance.
• Assist with the development of consumer, and patient marketing, promotional, and educational campaigns.
• Maintain and update patient brochures, discussion guides, and other patient-facing materials, ensuring accuracy and preventing expiration.
• Oversee inventory management of consumer materials to ensure the salesforce has necessary resources.
• Support agency management for media buying and creative teams, providing coordination where needed.
• Assist in the development and execution of CRM content management and consumer journey initiatives for the brand.
• Help monitor marketplace and competitor trends via their digital footprint/approach, professional publications/databases, conferences, etc. and anticipate marketplace and competitive issues.
• Support and/or guide agencies, vendors and partners to execute tactical plans, ensure timelines are met, and budgets are managed.
• Think innovatively regarding the application of new technologies and solutions to help achieve goals.
• Ensure legal/regulatory compliance and medical accuracy of marketing materials and conduct all responsibilities in accordance with Company policies.
• Coordinate with the Market Research, Analytics & Sales Ops Teams to identify research, insight and measurement needs to inform spend, scale, or campaign optimizations.
• Partner with the sales force to ensure effective communication, training and messages are delivered and customer needs are being met.
• May track and/or help prepare annual budget/forecast for marketing.
• May manage inventory levels and distribution of promotional materials.
• Must work with colleagues to achieve meaningful outcomes and create business impact.
• Partner with Marketing Analytics team to identify & implement advanced measurement studies that will demonstrate the business impact being driven by marketing investments as needed.
• Evaluate new & innovative marketing opportunities and provide perspective for adoption (where appropriate).

Job Requirements

• Must have a Bachelor's degree; Masters degree or MBA preferred.
• Must have 3 + years of experience in a Product Manager role for a pharmaceutical, biotechnology company or media agency with HCP or consumer pharmaceutical experience.
• Must have strong analytical skills and the ability to interpret data to drive decision-making.
• Must have demonstrated leadership skills and the ability to influence stakeholders at all levels.
• Must have 2+ years of experience managing promotional budgets with strong business analysis skills.
• Digital experience including website development, social media, SEM, display, CRM and VEEVA utilization is preferred.
• Proven experience in pharmaceutical marketing, with a focus on consumer-facing initiatives preferred.
• Must be comfortable with public speaking.
• CNS experience is preferred.
• Launch experience with newly marketed products or new indications preferred.
• Proven track record of developing and implementing strategies/tactics that have delivered strong commercial results across both traditional & digital marketing channels.
• Outstanding project management skills and experience managing multiple vendors, marketing partners and agency partners with understanding of digital implementation (e.g., programming/development, QA testing, etc.).
• Deep understanding of the legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues.
• Excellent listening, presentation, writing, editing and communication skills with ability to present to senior management when needed.
• Solutions-oriented with strong problem-solving skills.
• The ability and willingness to travel domestically and internationally as required - up to 25%.
• Complete all company and job-related training as assigned within the required timelines.
• Must be able to perform all essential functions of the position, with or without reasonable accommodation.
• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The base pay range for this position is $120,000 - $175,000. The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation's performance over a calendar/performance year. Bonuses are awarded at the Company's discretion on an individual basis. Employees may be eligible to participate in Company employee benefit programs such as health insurance, savings plan, pension plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans. Additional information can be found through the link below.
Information on benefits can be viewed by following this link: https://www.careers.jnj.com/employee-benefits

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers .

Internal employees contact AskGS to be directed to your accommodation resource.

About Johnson & Johnson

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

The anticipated base pay range for this position is :
$120,000-$175,000
Additional Description for Pay Transparency: