Senior Marketing Manager, B2B, Amazon Business

Senior Marketing Manager, B2B, Amazon Business

“Amazon Business”, a new marketplace (B2B E-commerce) to meet the procurement needs of businesses of every size – from small business to large multi-national organization, as well as institutional buyers like universities, schools and public offices.
“Amazon Business” customers benefit from a range of business-tailored features such as Pay by Invoice, and reporting and analytics to gain visibility into how their business is spending. Business can take advantage of business-exclusive pricing and quantity discounts. All of this is added to the selection, convenience and value customers expect from Amazon.
We are looking for an experienced candidate to develop and lead marketing activities for B2B business. You will have responsibility for acquiring new customers to Amazon Business, activating the customers to purchase products at Amazon Business site, and making them adopt Amazon Business features for JP. This can be done by identifying and developing best channels, messages, and technical requirements with analyzing customer data. You will work closely with Amazon Business marketing managers, tech teams, vendors, and other internal teams in JP and other locales to make more customers explore Amazon Business and purchase products.
The ideal candidate will be results oriented and also have the ability to innovate and design processes to engage with our business customers. You will be expected to solve complex problems in an ambiguous and dynamic environment to make history in our brand-new Amazon organization.
Key job responsibilities
- Design customer acquisition, activation, feature-adoption processes that address the various customer segments including sole proprietors, small businesses, large enterprises, end-user and senior procurement executives, verticals such as education, health care, government, commercial, etc.
- Manage 3rd party vendor for Telemarketing and door-to-door sales and enhance its performance by improving their talk scripts.
- Proactively explore new effective online and offline marketing channels to be.
- Establish operational metrics and reporting to manage traffic, acquisition channels, account management performance.
- Analyze marketing metrics, identify growth drivers and problems, and act on improvement opportunities.
- Work closely with Amazon Business marketers form JP and other locales, tech teams, and other internal teams, and take actions to maximize impact of integrated cross-organization effort.
About the team
◆Amazon business intake cases
◆Business Introduction and employee Interviews
◆Welfare and benefits
✓ Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. For individuals with disabilities who would like to request for support, visit Disability Accommodations
✓ Amazon is striving to be Earth’s Best Employer. Want to learn about Amazon's employee diversity and inclusion efforts? Visit About Amazon

, b2b, b2c,

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages

PREFERRED QUALIFICATIONS

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.