Senior Manager, Retail ?? Beverages & Merchandise

Senior Manager, Retail Beverages & Merchandise

Crunch Fitness is a rapidly expanding fitness brand with over 500 franchised and corporate-owned gyms across the United States and internationally. Rated as the #1 Fitness Franchise by Entrepreneur in 2024 and 2025, our unfiltered philosophy of "No Judgments" drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation. Experience the unique opportunity to be part of our high-growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry.

As the Senior Manager of Retail Beverages & Merchandise, you will spearhead strategy, category development, and operational execution for Crunch's retail business. You will lead the beverage, accessory, and apparel categories across all club formats and channelsdriving incremental revenue, brand affinity, and operational excellence. This is a high-impact, cross-functional role within the Innovation & Experience team, perfect for a results-oriented leader who thrives at the intersection of merchandising, technology, and franchise operations.

Retail Strategy & Execution

• Develop and implement the overall retail category strategy across beverages, branded merchandise, and accessories aligned with Crunch's brand and business goals.
• Own the full product lifecyclefrom sourcing and pricing, negotiation, SKU set-up to launch, sell-through, and markdown management.
• Collaborate with product, technology, and operations teams to support unified commerce pilots and rollouts (BOPIC, ship-from-store, dynamic pricing).
• Define and own the execution of retail planograms, merchandising standards, and club-level experience.

Category & Vendor Leadership

• Build and manage high-performing vendor partnerships to deliver value and velocity across hydration, supplements, and Crunch-branded gear.
• Partner with Legal and Finance on contracting, pricing terms, and promotional commitments.
• Continuously analyze category performance, identify whitespace opportunities, and optimize assortment by region and channel.

Stakeholder Collaboration & Enablement

• Work closely with Field Operations, Franchise Business Partners (FBPs), Marketing, Training, IT, and Supply Chain to ensure seamless retail readiness.
• Educate and enable franchisees with onboarding materials, sell-through playbooks, and monthly insights.
• Serve as the day-to-day liaison between club teams and vendors to maintain operational excellence and inventory integrity.

Analytics & Performance Optimization

• Define and track KPIs including SKU velocity, attach rate, inventory health, shrink %, BOPIC adoption, and NPS.
• Deliver monthly performance dashboards and insights to executive stakeholders.
• Test and refine promotions, pricing, and planograms using A/B testing and data-driven decision-making.

What You'll Need

• Minimum of 3 years of experience in retail category management, merchandising, or omnichannel operations.
• Proven success in launching and scaling beverage, CPG, or fitness/wellness categories across brick-and-mortar and digital.
• Strong analytical acumen and comfort working with SKU-level and dashboard data.
• Exceptional vendor management and negotiation skills.
• Prior experience in franchise or multi-unit retail environments strongly preferred.
• Passion for health, wellness, and fitness is a big plus.

Preferred Tools & Skills

• Working knowledge of POS, MMS, PIM/OMS, and retail analytics systems (e.g., NetSuite, Shopify Plus, Manhattan OMS).
• Familiarity with 3PL, ESLs, planogram tools, and BOPIC logistics workflows.

Benefits

• Generous, flexible paid time off
• 401(k) plan with discretionary matching opportunities.
• Comprehensive medical, dental, and vision benefits because your health matters
• Health savings and flexible spending accounts
• Basic life and AD&D insurance, plus short-term and long-term disability coverage
• Employee Assistance Plan, which offers confidential counseling and support services whenever you need it.
• Education assistance program
• Free Crunch Gym Membership across all our clubs, nationwide
• Milestone Anniversary Recognition program

Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more.

Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, and not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.