Senior Manager, Brand Marketing, Gap

About the Role

The Senior Manager of Brand Marketing (Campaign) is a strategic leader and brand steward responsible for delivering the strategy and execution of Gap’s integrated brand campaigns and omni-channel storytelling across seasonal initiatives. The Senior Manager collaborates with all cross-functional internal stakeholders and external creative agencies to bring campaigns to life with consistency, cultural relevance and customer centricity (e.g. PR, Legal, Social, Creative, Merchandising, Influencer, Paid Media, and Retail teams to ensure alignment and impact at scale).

The Senior Manager operates with a high degree of autonomy, making independent decisions that shape brand direction and resource allocation, while managing budgets (when applicable) and influencing senior stakeholders across the organization.

What You'll Do

• Campaign strategy & execution: Leads end-to-end development and execution of seasonal brand campaigns, from brief through launch, applying sound knowledge of omni-channel marketing across all relevant channels

  • Oversees strategic briefing process in partnership with internal stakeholders and creative agency partners, ensuring overall alignment and clarity

  • Develops and manages integrated rollout calendars to coordinate messaging, asset delivery, and go-to-market timing across all relevant channels

  • Collaborates closely with other members of the Integrated Marketing team to ensure campaigns ladder into seasonal and monthly Big Ideas, maintaining consistency across all brand touchpoints

  • Owns all talent contracts and term sheet development for high-profile talent

  • Leads the development of foundational ways of working with external agency partners, defining processes for creative alignment, campaign execution, and cross-functional collaboration

  • Acts as primary liaison with external brand partners, talent teams, production agencies, and Gap executive stakeholders

• Influencer & Social Integration:

  • Partners with Social and Influencer teams to align content strategy and campaign storytelling across platforms – including talent strategy, messaging phasing, and content rollout

  • Ensures cohesive storytelling across platforms to integrate influencer content into broader brand campaigns

• Cross-Functional Leadership:

  • Acts as the central connective lead across all cross-functional stakeholders – including Social, Influencer, Paid Media, Digital, PR, Creative, Merchandising, Legal, and Retail – to ensure consistent, aligned strategy and execution

  • Builds and delivers presentations to senior and executive leadership to communicate campaign strategy, creative direction, and performance outcomes

  • Supports global implementation of campaign assets and messaging across 75+ countries, working with specialized team to adapt for local relevance

  • Regularly engage and negotiate with VP+ internal stakeholders to align on strategic priorities, secure buy-in, and influence cross-functional decision-making

• Reporting & Optimization:

  • Partners with analytics and key business leads to evaluate campaign effectiveness using internal performance data and brand health tracking

  • Defines and refines KPIs to measure brand impact and commercial result

  • Independently manage campaign budgets, when applicable, including allocation, optimization, and reporting, ensuring alignment with business priorities

Who You Are

• A seasoned brand marketer with a proven track record of leading integrated campaigns and cross-functional teams

• Deeply passionate about product storytelling, customer experience, and cultural relevance

• A strategic thinker who can connect the dots between data, insights, and creative execution

• Adept at influencing across functions and levels, including VP+ stakeholders, with strong communication and leadership skills

• Highly organized, detail-oriented, and comfortable managing multiple complex projects simultaneously

• Experienced in managing budgets and making independent decisions that drive business impact

• Skilled in using marketing tools and platforms to drive efficiency and collaboration