Senior Consultant, Social Media Strategy

Position Overview: We are seeking a dynamic Senior Consultant for Social Media Strategy to spearhead the development and execution of our enterprise-wide social media initiatives. This role is crucial for integrating both paid and organic campaigns, ensuring our brand maintains a strong position in the digital landscape.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy that aligns with business goals, incorporating paid, owned, and earned media across various platforms.
• Lead social listening efforts to identify trends, consumer sentiments, and key cultural moments; translate findings into actionable strategies to guide marketing and business decisions.
• Establish and monitor KPIs for all social media campaigns to assess reach, engagement, conversion, and brand impact using advanced analytics tools.
• Collaborate with creative and media teams to ensure coherent messaging and innovative content across both organic and paid channels.
• Guide the marketing team in utilizing social media effectively across the entire marketing funnel, linking brand messaging to timely cultural conversations and opportunities.
• Oversee corporate social applications to enhance brand reputation and employee engagement.
• Stay updated on platform trends and emerging technologies to continuously refine our social strategy.
• Mentor and develop a high-performing social media team, cultivating a culture of innovation and accountability.
• Ensure brand consistency and compliance across all social media platforms, maintaining a unified voice.
• Work collaboratively across departments including marketing, PR, product, insights, and customer service to maximize social media impact.

Qualifications:

• 5-7+ years of experience in social media management.
• Bachelor's degree or equivalent experience.
• Innovative mindset and adaptability to change.
• Strong verbal and written communication skills.
• Exceptional analytical skills with meticulous attention to detail.

Additional Information: This position is based in Radnor, PA, and operates in a hybrid work arrangement with employees expected to work on-site three days a week. We are committed to building an inclusive environment and are proud to be an equal opportunity employer. Applications will be accepted through October 31, 2025, although this may close sooner based on the volume of applicants.