Manager of Marketing Data Dev and Analytics

Marketing Data Development And Analytics Manager

The Manager of Marketing Data Development and Analytics is responsible for leading the team that develops, analyzes and monitors the data assets used by Priority Health Marketing. Also responsible for these analysts as they assist in supporting the business and strategy needs of internal clients through data development. Other responsibilities are the development of site/service goals and collaboration with the other team members, to continually improve services and support the management team. Along with other managers, works on department data strategies and procedures that support the development of high quality data assets. Regularly assesses asset usage and viability to reduce technical debt. As part of Marketing, participates in the overall business and strategy planning and development of organization, budgets, policies and operating procedures.

Essential Functions

• Establishes departmental goals and objectives, performance and production standards to assure quality.
• Responsible for the retention of talent in a demanding technology environment. This includes developing an understanding of what encourages retention in each individual, and its application, using creative, approved methods.
• Managing and refining the operational processes to ensure quality, accuracy, timeliness, and value-add of the suite of marketing analytics deliverables.
• Guiding marketing project teams through all aspects of design, research/analysis, deliverable development and knowledge deployment
• Responsible for the management of a team which maintains access to Marketing Data Assets with accurate documentation for business users.

Qualifications

• Preferred Bachelor's Degree or equivalent Health care management, business, finance, health services research, computer science, mathematics, statistics, informatics, biostatistics, nursing or other related area of health care focus
• 5 years of relevant experience healthcare, business, information services, or data analytics Preferred
• 3 years of relevant experience Proven expertise with producing reports for multiple audiences including the board of directors, administration, physician and nursing leadership Preferred
• 3 years of relevant experience Data extraction from clinical information systems Preferred
• 3 years of relevant experience Experience managing teams with varied roles and focuses, and in directing the work of others Preferred

Physical Demands

• Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
• Waist to Waist > 5 lbs: Seldom up to 10 lbs
• Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
• Waist to Overhead > 5 lbs: Seldom up to 10 lbs
• Bilateral Carry > 5 lbs: Seldom up to 10 lbs
• Unilateral Carry > 5 lbs: Seldom up to 10 lbs
• Pushing Force > 5 lbs: Seldom up to 10 lbs
• Pulling Force > 5 lbs: Seldom up to 10 lbs
• Sitting: Frequently
• Standing: Occasionally
• Walking: Occasionally
• Forward Bend - Standing: Seldom
• Forward Bend - Sitting: Occasionally
• Trunk Rotation - Standing: Seldom
• Trunk Rotation - Sitting: Occasionally
• Reach - Above Shoulder: Seldom
• Reach - at Shoulder or Below: Seldom
• Handling: Occasionally
• Forceful Grip > 5 lbs: Seldom
• Forceful Pinch > 2 lbs: Seldom
• Finger/Hand Dexterity: Frequently