Director, Cultural Activation

Impact

As the Director, Cultural Activation located US Remotely, you will leverage data, insights, and cultural trends to spearhead transformational creativity and drive brand awareness, favorability, and buzz in service of business growth. This role represents the evolution of modern marketing, where technology and content converge to create maximum consumer relevancy and impact. This role drives content and campaign marketing strategy to increase awareness and engagement with customers. While no two days are the same, you will uniquely bridges cultural storytelling with cutting-edge content technology, leading campaign planning, social media strategy, and pioneering the next generation content creation and optimization. The role is responsible for conceptualizing and delivering culture-first projects that build brand love within the zeitgeist while leveraging technology to amplify reach and engagement. You will bring expertise in developing compelling, integrated consumer campaigns, deep familiarity with mining insights to inform marketing decisions, and fluency in both digital platform trends and emerging content technologies that drive consumer culture. Your areas of focus will include Cultural Leadership & Brand Vision, Campaign & Content Strategy Leadership, Social Media & Influencer Oversight, and Performance & Team Management.

What You'll Need To Be Successful

You have 10+ years of relevant marketing experience with proven track record in integrated marketing campaigns

You have experience in social media and influencer strategy, content strategy, brand partnerships, and experiential marketing

You have a deep understanding of both brand and performance marketing concepts

You have expertise in writing strategic briefs and collaborating with creative teams

You have knowledge of emerging marketing content technologies

You have experience using data-driven marketing mentality with consistent use of analytics, insights, and metrics to deliver measurable impact

You have experience with marketing performance optimization via data

You have understanding of how emerging technologies impact content strategy

You have exceptional interpersonal and communication skills with ability to cultivate strong cross-functional relationships

You have strong analytical and project leadership experience managing multiple complex projects simultaneously

You have a strong understanding of current and future consumer behavior

You have the ability to identify and capitalize on cultural moments and trends

You have experience measuring brand campaign impact and demonstrating business results

You have experience managing a budget end-to-end with precision

You have experience leading and mentoring a team with a growth mindset

Work Arrangement

Shipt considers candidates located near a Shipt office or workspace in Birmingham, San Francisco, or Minneapolis to be hybrid, which means that they have the flexibility to work from home (with leader approval) or at a Shipt office in order to facilitate the ability to innovate, collaborate, and spark team connections. In-office expectations will vary by role and leader. Certain roles may require in-office presence on a full-time basis. Please work with your recruiter to learn more about the classification of this role.

Shipt is a retail tech company that connects people to reliable, high-quality delivery with a personal touch. Shipt connects customers to the things they want from the stores they love, retail businesses to more satisfied customers, and workers to new earning opportunities.

At Shipt, we aim to put our team first to boost a sense of belonging, spark opportunities for growth, provide unique benefits and commit to giving back to our communities in ways that make life better, both personally and professionally. We understand that our service, our culture, and our connection to our communities are only made better by every single person who shows up to work here every day.

Shipt is an independently operated, wholly owned subsidiary of Target Corporation and available in more than 5,000 U.S. cities. Shipt was founded and is headquartered in Birmingham, Alabama. For more information, please visit Shipt's company site at Shipt.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or any other characteristic protected by law. Please inform your recruiting contact upon initial connection if you need any accommodations. Employees (and eligible family members) are covered by medical, dental, vision and more. Employees may enroll in our company's 401k plan. Employees will also be eligible to receive discretionary vacation for exempt team members, paid holidays throughout the calendar year and paid sick leave. Other compensation includes eligibility for an annual bonus and the potential for restricted stock units based on role. Pay Range: Metro Areas of Boston, District of Columbia, Los Angeles, San Francisco, Seattle and New York City: $144,000-$289,000 All other locations: $120,000-$241,000 Please note that the salary range above is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.