Director of Product Management, Brand Advertising

Director of Product Management, Brand Advertising

Cupertino, California, United States

Software and Services

Posted: Jun 17, 2025

Role Number: 200608460

At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizesfrom small app developers to big, global brands. When advertising is done right, it benefits everyone. We are seeking a visionary and execution-oriented Product Management leader to develop our next-generation Brand advertising products. Our Brand products will power high-impact brand storytelling across premium content surfaces such as News, Sports (MLS), and more. You will build and scale our brand advertising offerings, including display, video, and sponsorship formats, ensuring Apple Ads becomes the premier platform for advertisers seeking reach, engagement, and control. This leader will be responsible for defining and delivering the product strategy, capabilities, and roadmap that connects advertiser demand to premium, contextually relevant supply in Apple's owned and operated ecosystem.

What's Expected of You:

• Define and drive the vision, roadmap, and execution of our Brand Advertising Platform, in alignment with strategic business goals and go-to-market plans.
• Responsible for product managing end-consumer ad experience, Advertiser experience (UIs, Reporting, Recommendations), strategy on bundling advertising together, overall product lifecycle, and enabling go-to-market (marketing/sales) teams.
• Lead and support cross-functional teams through all aspects of business case development, product requirements, integration, testing and go-to-market launch plans.
• Drive alignment and collaboration across multiple business functions and technical teams.
• Represent the product vision in leadership forums and serve as the go-to thought partner on brand advertising strategy.
• Build and mentor a high-performing product team that can execute across diverse workstreams.

How You Will Succeed:

• Have strong product instincts about Brand advertising and intuitively understand why product ideas will succeed.
• Have high standards and strive for the best experience, but are willing to make compromises when necessary.
• Excel at leading through influence, debate, and telling compelling stories.
• Are self-aware and savvy in tailoring your message to your audience as well as delivering it in a clear, concise, and confident manner.
• Are extraordinary at building presentations and documents and presenting them at all levels of the organization.
• Deeply value attention-to-detail and believe that an extraordinary product is the sum of an inordinate number of small, thoughtful decisions.
• Able to use data and insights to align people on which problems to prioritize and tackle in order to deliver what's best for customers.
• Have comfort with working in situations where there is ambiguity and thrive in finding solutions on your own or with peers.

Minimum Qualifications:

• BS/MS/PhD in Computer Science or related subject areas; or equivalent work experience.
• 15+ years of product management experience, including 5+ years leading digital advertising or media platforms.
• Deep understanding of brand and programmatic advertising, ad tech architecture, and monetization mechanics.
• Track record of building search and/or display advertising products in ad tech or large tech companies.

Preferred Qualifications:

• Experience with rapid growth products at high revenue scale.
• Experience with campaign management, media planning, creative approval workflows, inventory forecasting, order management, and ad operations tooling.
• Experience with display and video ad formats across mobile, TV, and web.
• Experience working with third-party measurement, creative verification, or billing systems.
• Exceptional communication and stakeholder management skills.

Pay & Benefits:

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $290,600 and $464,300, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.