Digital Design Manager

Design Manager, Social & Digital

PepsiCo Design + Innovation is a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our team's mission is to lead the innovation agendas to accelerate PepsiCo's Global brands and businesses and transform beyond its core. We innovate, intending to solve real problems for real people in the real world. We innovate to incite positive changefor people, brands, business, and the world around us. Every day, we strive to bring excitement, refreshment, and fun to people through our brands and experiences with the fearlessness and passion of a startup. Our goal is clear: to connect PepsiCo's food, drinks, and nutrition portfolios with today's hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions worldwide.

This is where you come in:

We're seeking a talented and creative Design Manager, Social & Digital to join our Global Corporate Design team in our New York City office. In this role, you will play a key part in shaping and delivering compelling content that reflects PepsiCo's position as a global leader in food and drinksenjoyed more than a billion times a day in over 200 countries and territories.

In this role, you'll help shape how the world sees PepsiCofrom our iconic brands to the people behind themand the bold moves we're making for the planet and our communities. You'll create stunning content for global social channels, websites, and digital platforms seen by billions.

This position requires a high level of skill, confidence, and resourcefulness. This is a unique opportunity to help shape how the world sees one of the most recognized and respected global brands.

Responsibilities

• Owns the design and production of content for owned social and digital channels, ensuring it aligns with our Global Communications strategy, collaborating closely with the PepsiCo Global Communications Digital team.
• Conducts brainstorming sessions and collaborates with the design team toward big ideas, innovative executions, and new opportunities for organic social growth
• Creates static, video, and motion design assets for social, web, and digital media
• templates, style guides, playbooks, and presentation decks
• Collaborates on a monthly content planning calendar and stays current on the latest trends and best practices in social content design, with the ability to activate on trends quickly and proactively
• Ensures content is produced to agreed scopes and timescales, including integrated projects where digital, print, events, media, and social media components all require cohesion
• Develops strong relationships with internal peers and collaborates on the execution of shared projects
• Partners with agencies, when required, to lead the art direction and storytelling
• Collaborate with global social media team on post-publication content performance, identifying top-performing creative and make strategic design decisions as a result
• for internal and external audiences
• Manages vendors, budgets, and freelance creatives, as required

Compensation and Benefits

• The expected compensation range for this position is between $106,400 - $178,100
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan

Qualifications

• Self-directed, detail-oriented, collaborative, resourceful, ambitious, and entrepreneurial
• A portfolio that shows a high level of social media design, typography, and video editing skills, exemplifying your passions and interests as a creative professional
• Bachelor's degree in design with a minimum of 7+ years' experience in a design role working on social and digital content for brands, agencies, or digital editorial products
• Advanced experience with Adobe Creative Suite software
• Motion graphics, VFX and animation capabilities/experience preferred
• Comfortable learning new software including 3D rendering applications
• Experience conceptualizing and producing diverse content for multiple platforms
• Ability to work in an agile, dynamic work environment with a start-up mentality (comfortable with risk and uncertainty)
• Ability to multitask. Excellent time and project management skills to be able to meet project deadlines
• Fluent in the latest design, cultural, and social media trends
• Strong understanding of social media platforms and best practices
• Experience managing a team of photographers, videographers, and editors along with freelancer relationships
• Thorough knowledge of media production, file formats, digital workflows, basic color correction and retouching