Associate Strategy Director, Social (Manager level)

Associate Strategy Director, Social (Manager Level)

Our Deloitte Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, Generative AI, transformative technologies, and creative design. We can enhance customer experiences and drive sustained growth and customer value creation and capture, through customer and commercial strategies, digital products and innovation, marketing, commerce, sales, and service. We are a team of strategists, data scientists, operators, creatives, designers, engineers, and architects. Our team balances business strategy, technology, creativity, and ongoing managed services to solve the biggest problems that affect customers, partners, constituents, and the workforce.

The Associate Strategy Director, Social will drive social media strategy, working in close collaboration with creative, brand strategy, measurement/performance and account management teams day-to-day. Reporting to the Managing Director, Head of Social, Content and Influencer, they'll oversee the delivery of social and creator work for our clients, manage and coach social teams on individual accounts and support new business pursuits across a variety of sectors. The ideal candidate will be able to lead and sell impactful, social-first ideas, helping brands tell strong stories and effectively reach their target audiences. In this role, you will:

• Define overarching social brand and campaign strategy, built from analysis of audience, culture and business factors
• Understand and apply consumer trends in social and digital channels
• Identify insights through social listening and culture mapping to build a strong brand narrative
• Lead social and influencer strategy in line with brand and campaign objectives
• Collaborate effectively with creative teams, acting as the voice of the brand and the influencer to create content that is authentic and differentiated
• Work effectively within measurement tools to prepare reporting and optimization recommendations based upon relevant KPIs
• Perform competitive and trend analysis
• Lead workshops and other strategic planning sessions
• Develop strategy and proposals for new business pitches
• Create/implement operational efficiencies and social media processes for both internal and external teams

Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey, working on projects like AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration. Join us to drive impactful customer interactions and business growth.

Qualifications:

Required:

• 7+ years at a social, digital, creative or branding agency or a social media or tech platform
• 5+ years experience defining and delivering social media strategy that aligns with brand and business objectives
• Ability to travel up to 30% on average based on the work you do and the clients and industries/sectors you serve
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred:

• Bachelor's degree or higher preferred
• Minimum of 5 years of demonstrated expertise in the operation of social media channels within earned, owned, and paid marketing environments, including the ability to articulate how these channels integrate with broader branded advertising tactics
• Minimum of 3 years' experience with online research tools, such as YouGov, Simmons