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Altra: Senior Product Line Manager

VF Corporation

Company : VF Corporation

Location : Denver, CO, 80299

Posted Date : 14 October 2025

Job Details

Sr. Product Line Manager

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we're all working together as the best versions of ourselves, we can feel empowered both individually and as a community.

So, before we get to the job details, take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.

The Sr. Product Line Manager is responsible for leading our Innovation projects with the Innovation director, Collaborations and helping to drive our Athlete kits in apparel as well as new space for us in apparel in the marketplace.

This position requires the ability to inspire cross functional shareholders. In conjunction with the Director of Innovation and the Global Product Director, the Sr. PLM provides leadership for the GTM teams as consumer, market and business expert while monitoring the process through ongoing interaction with internal and external cross-functional teams. From brief to commercialization, the Sr. PLM provides product, consumer, business and market expertise while ensuring key product creation calendar milestones are met. With expert level thinking, communication and heavy emphasis on presentation skills, the Sr. PLM fosters a highly collaborative work relationship with Design, Innovation, Development, Sales, Marketing, Operations and other key internal and external stakeholders.

How You Will Make a Difference

  • Partner with the Innovation director to help drive athlete insights into new product and help create distinction in the marketplace.
  • Be tightly aligned with Sports Marketing & wear testing on how we gather our elite athletes' feedback and fuel that into our product process.
  • Be the consumer expert and mine consumer insights to inform and validate product direction
  • Bring deep performance footwear expertise
  • Communicate with product team on future product direction, and collaborate with cross functional teams to bring new products to life
  • Partner with Merch Director to build apparel for Elite Athletes as well as creating new silhouettes for consumers.
  • Help lead the collaboration projects in partnership with Brand and design. Identify new partners, partner with Brand to build the story and ensure the product executions are premium and Brand enhancing.
  • Create the strategic plan for an emerging & complex business, inclusive of a multi-year roadmap that incorporates consumer/product and marketplace insights, innovation, business analysis.
  • Create and deliver compelling and inspirational product presentations that drive the vision home
  • Work in conjunction with Global Product Director, Merch, Finance, and Operations to set and manage SKU productivity/margin goals

What Do You Need To Succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your seven plus years' experience in a product-related role.

The foundation skills you will need in this position are:

  • Strong understanding of performance footwear - construction, consumer needs, and product creation process.
  • Excellent team leader and clear communicator.
  • Innovative in thought with proven ability to utilize vision to drive concepts to new space.
  • Proven ability to capture consumer insights and translate into compelling product solutions.
  • Strong business acumen with a proven record for achieving sustainable growth.
  • Demonstrated line planning skills to meet financial and KPI goals.
  • Positive self-starter who leans into ambiguity and creates clarity for those around them.
  • Comfortable forging new paths within an emerging Brand.
  • Ability to drive vision and strategy across functions while respecting the balance of competing interests.
  • Demonstrated leadership capability, including ability to motivate and mentor others.
  • Strong understanding of the Footwear construction and story-telling process.
  • Strong presentation and interpersonal communication skills.
  • Attention to detail and deadlines - Ability to travel up to 20% of the time, including internationally.

What Do We Offer You?

At Altra, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Altra's benefits package, follow this MyVFBenefits.com and click "Looking to Join VF". To learn more about Altra's Diversity and Inclusion efforts, go to www.altrarunning.com.

Updated Hiring Range: $116,640.00-$165,000.00 USD Annually

Hiring Range: $116,640.00 USD - $145,800.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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