VP, Product Marketing

A leading investment platform specializing in digital assets is seeking a Vice President of Product Marketing to lead go-to-market strategy and execution for its suite of investment products. This role is ideal for a strategic thinker with a strong execution mindset who thrives at the intersection of finance, technology, and storytelling.

The firm offers a wide range of institutional-grade investment solutions-from single-asset products to diversified and thematic strategies-designed to provide investors with access to the rapidly evolving digital asset ecosystem. With a team that blends deep experience in traditional finance and digital asset innovation, the company is uniquely positioned to deliver sophisticated, tech-forward investment solutions.

• Develop and own the go-to-market strategy for the firm's investment products, including positioning, messaging, and competitive differentiation.
• Create and maintain sales enablement materials and training programs to support internal teams and external distribution partners.
• Lead cross-functional product launches in collaboration with marketing, sales, product, and compliance teams.
• Translate market trends, customer insights, and competitive intelligence into actionable marketing strategies and content.
• Manage integrated marketing campaigns across digital, content, PR, and events to drive product awareness and asset growth.
• Define and track KPIs to measure the effectiveness and impact of product marketing initiatives.
• Act as a strategic liaison between product and distribution teams to ensure alignment across messaging, roadmap, and execution.

• 8-15 years of experience in product marketing or product management within financial services, fintech, crypto, or other high-growth sectors.
• Bachelor's degree in Marketing, Finance, Communications, or a related field (or equivalent experience).
• Strong understanding of investment products, market dynamics, and distribution channels.
• Proven track record of launching products and driving adoption through strategic marketing and enablement.
• Analytical mindset with the ability to derive insights from data and apply them to marketing strategies.
• Exceptional communication and storytelling skills across various formats, including presentations and training materials.
• Experience leading cross-functional initiatives and influencing stakeholders without direct authority.
• Familiarity with modern marketing technology platforms (CRM, analytics, automation tools).
• Demonstrated interest in digital assets, emerging technologies, or disruptive industries.