Vice President Pricing

Vice President Of Pricing

Creative. Intelligent. Driven. Those are just a few of the qualities embodied by our all-star corporate team.

We're a diverse group of associates representing various ages, interests, backgrounds, and levels of experience. But the one thing we all have in common is an unwavering commitment to excellenceperforming our best to bring world-class entertainment to our guests.

We want honest, ambitious, thoughtful leaders who know that sometimes the best ideas come from the most unlikely sources. Think that's you?

We're a billion-dollar company with the soul of a start-up, which means we're a tight-knit team that moves quickly. Each day brings something new and unexpectedand this is where we thrive. We dream big and so should you. If you're ready to collaborate, innovate, own your projects, and think outside the lanes, then it's time for us to talk.

The Vice President Of Pricing will be responsible for developing, implementing, and managing pricing strategies across 375 locations. This role will focus on driving revenue optimization through dynamic pricing models that consider demand, seasonality, time of day, competitive factors, and customer behavior. The VP of Pricing will also oversee commercial analytics and collaborate on loyalty program strategy to ensure pricing decisions maximize profitability while enhancing customer engagement and value perception.

Key Responsibilities:

• Design and implement a comprehensive pricing strategy aligned with company goals for revenue growth, margin optimization, and customer satisfaction.
• Lead the transition to dynamic pricing methodologies, incorporating demand, seasonality, time-of-day, and customer segmentation factors.
• Develop frameworks for testing, evaluating, and refining pricing initiatives.
• Build and oversee advanced pricing models leveraging data science, machine learning, and statistical forecasting.
• Monitor pricing performance against KPIs including revenue per location, utilization, contribution margin, and customer lifetime value.
• Conduct competitive pricing analysis to ensure positioning is aligned with market dynamics.
• Partner with FP&A to forecast and track the financial impact of pricing decisions.
• Lead commercial analytics efforts to uncover insights across pricing, promotions, customer behavior, and market trends.
• Collaborate with Marketing and Customer Experience teams to design and optimize loyalty programs that align with pricing strategy and drive repeat business.
• Analyze loyalty program performance and customer engagement metrics to inform pricing and promotional decisions.
• Integrate loyalty data into pricing models to personalize offers and improve customer retention.
• Collaborate with regional and location managers to operationalize pricing strategies effectively.
• Ensure pricing systems are automated, scalable, and integrated with POS, CRM, and digital platforms.
• Establish governance protocols for pricing decisions, approvals, and exception handling.
• Work closely with Marketing to align promotions, discounts, and loyalty programs with core pricing strategy.
• Partner with Operations to ensure pricing strategies are practical and executable at the local level.
• Provide strategic input to Product and Technology teams on system requirements for pricing automation and customer analytics.
• Build and lead a high-performing pricing, revenue management, and commercial analytics team.
• Provide coaching, training, and development to ensure best-in-class expertise across pricing and analytics.
• Foster a culture of data-driven decision making, continuous improvement, and innovation.

Qualifications:

• 7+ years of experience in pricing, revenue management, or commercial analytics roles, ideally in multi-location, consumer-facing businesses (hospitality, retail, entertainment, or leisure preferred).
• Proven track record of designing and executing dynamic pricing strategies and loyalty program integration at scale.
• Strong analytical background with expertise in pricing optimization, demand forecasting, customer segmentation, and data modeling.
• Demonstrated leadership experience building and managing high-performing teams.
• Excellent communication skills, with the ability to influence executives and field operators alike.
• Proficiency in pricing, analytics, and CRM tools; experience integrating with POS, ERP, and loyalty platforms a plus.

Key Metrics Of Success:

• Revenue growth and margin expansion attributable to pricing and loyalty strategies.
• Increased yield per location during peak and off-peak demand periods.
• Improved customer adoption, retention, and satisfaction through personalized and value-driven pricing.
• Efficient execution of pricing changes across all 375 locations with minimal disruption.
• Development of a scalable, automated, and adaptive pricing and analytics infrastructure.
• Measurable impact of loyalty programs on customer lifetime value and repeat visitation.