Vice President, Media Strategy (Insights and Audience Strategy)

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

The Strategy and Insights team partners with Planning, Analytics, and Investment teams to demonstrate understanding and actionable insights that drive investment and communication decisions They will be applying research, data and analytics techniques and outputs with a focus on storytelling and data visualization to address key business questions.

The VP position requires both strategic and tactical abilities with organization, collaboration, attention to detail, intellectual curiosity, proficiency at problem-solving, and the ability to work in a fast-paced atmosphere with minimal direction. The individual must demonstrate a strong understanding of digital media principles and encompass the ability to make complex topics relatable.

This role will manage a team focused on gathering and understanding data from multiple sources to create a comprehensive understanding of what is happening with our customers and prospects, and why they are making the decisions they make. This role is combining both traditional research methods as well as being a center of knowledge for all the data available to our teams and clients. They will work with teams to aid in development of targets, marketing goals and competitive challenges.

Responsibilities

• Lead measurement programs/studies; work with the client and internal teams to identify the right solution; manage the studies end-to-end including design, quality control, analysis and presentation
• Create ongoing understanding of market conditions through syndicated research and custom studies
• Lead response to client questions, creating client-ready presentations and presenting at meetings with groups across various fields
• Synthesize client data, syndicated data, agency, and industry knowledge to communicate opportunities, findings, and recommendations with authority and credibility
• Support measurement execution focused on brand health, consumer behavior and advertising, media, and partnership effectiveness
• Collaborate with client and vendor research, insights and analytics teams to understand gaps, contributing to strategic learning agendas on answering business goals and challenges
• Proactively educate internal and external clients on research, tools, and approaches
• Implement, manage, and deliver best-in-class business and competitive intelligence and insight analysis and reporting to inform communication strategy
• Own the pre-planning research deliverable for flagship campaigns, focusing in on the competitive landscape, audience trends, brand needs that collectively provide the foundation for strategic planning
• Align with strategy team’s development of target audience profiles using a mix of syndicated and client data and build alignment of audiences between client segmentation work, strategic media targets and addressable targeting
• Lead media, brand, and consumer research that yields unique insights to inform clients when budget setting on new product launches, integrating inputs across teams and partners into large-scale presentations
• Facilitate the implementation of AI programs and initiatives

Qualifications

• Bachelor’s degree or higher preferred, ideally in marketing, advertising, business, engineering, statistics, economics, sociology, or related field
• 10+ years in media strategy, consumer insights, business consulting, or digital advertising research/analytics/ insight with progressing responsibilities
• People Management experience
• Excellent project management, organization, leadership, presentation and communication skills
• Knowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliers
• Familiarity with syndicated and audience data tools, able to work with and share survey-based data
• Experience with competitive reporting systems and interest in the competitive landscape of the technology marketplace
• A standout colleague with proven ability to work well with others, acting both resourceful and collaborative
• Excellent verbal and written communication skills

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

Compensation Range: $156,560 - $224,910 annually.