Senior Product Manager, Shop Ads Traffic Strategy

Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
The TikTok Shop Ads Product team builds solutions that help merchants grow their businesses on TikTok by optimizing ad experiences throughout the shopping funnel. These tailored tools enable merchants, brands, and creators to showcase and sell products directly through in-feed videos, LIVEs, the product showcase tab, and the shopping center (2nd tab in the TikTok app). TikTok Shop is currently available in Southeast Asia, the United Kingdom, and the United States.
We are seeking an experienced Senior Product Manager to join the team and lead the development and scaling of TikTok Shop ad products. The ideal candidate will have strong product intuition, design expertise, and a proven track record in building digital advertising products and solutions.
Responsibilities:
- Responsible for shop ads traffic strategy, including strategy formulation, experiment design and data analysis, with a focus on enhancing shop ads monetization efficiency
- Refine and optimize shop ads strategy, including traffic growth, user interaction, conversion funnels, etc. Collaborate with budget management to increase the overall shop ads revenue
- Have a perspective on budgeting and customer needs, stay updated on the latest growth models in the e-commerce industry
- Identify customer pain points and propose traffic distribution solutions that align with customer demands
-Continuously explore opportunities to improve traffic efficiency
Qualifications
Minimum Qualifications:
- BA/BS degree in Computer Science, Electrical Engineering, Mathematics, Statistics, or equivalent experience.
- 5+ years of product management experience, managing products from concept to launch and optimization.
- Ability to influence product management and engineering teams, and work with cross-functional stakeholders. Strong communication skills to articulate technical and business concepts to stakeholders at all levels.
- Fast learner with strong judgment and creative thinking abilities.Exceptional organizational and analytical skills in global, cross-functional roles.
Preferred Qualifications:
-3-5 years of experience in performance advertising, particularly in e-commerce or shopping ads.
- Experience in fast-paced environments, particularly in startups or rapidly evolving industries.
- Proficient in English and Mandrian listening, speaking, reading and writing. Cross-cultural working/studying experience is preferred. Both English and Mandrian skill sets will help you to evaluate case analysis and investigations.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at