Product Marketing Manager (Manufacturing) (Alpharetta)

A leading manufacturer of physical products is seeking a Product Marketing Manager to drive brand strategy, product messaging, and go-to-market execution. This newly created role will focus on taking products from concept to shelf , ensuring strong brand visibility, compelling packaging, and effective end-user engagement.

Key Responsibilities

• Develop and execute brand strategies and integrated marketing plans to drive end-user demand.
• Lead product packaging projects , overseeing communications hierarchy and working with internal design resources for execution.
• Collaborate with print vendors and fulfillment partners to deliver launch materials and packaging assets.
• Create in-store marketing activations such as POP displays, videos, and merchandisers.
• Manage and maintain sales collateral inventory and recommend new materials as needed.
• Act as a market intelligence expert , analyzing customer behavior, competitive positioning, and industry shifts.
• Evaluate the effectiveness of marketing initiatives and recommend improvements.
• Partner with external vendors to maintain and optimize brand websites .

What Were Looking For

• Bachelors degree in Marketing, Business, or related field.
• 4+ years of marketing experience with a strong focus on physical/retail products .
• Proven experience in product commercialization and developing value propositions.
• Comfortable collaborating with internal design teams and external print vendors.
• Strong verbal and written communication skills; able to influence across teams and leadership.
• Proficiency in Microsoft Office Suite and experience in fast-paced, high-volume environments .
• Self-starter with strong problem-solving and strategic planning abilities.

Why This Role

• Opportunity to own a newly created position with high visibility.
• Work across multiple product lines with end-to-end involvement from packaging to in-store activation.
• Hands-on impact in a collaborative, growth-oriented environment.