Principal Mktg. Mgr., Amazon Fashion & Fitness

Principal Product Marketing Manager

Amazon Fashion & Fitness is seeking a bold, innovative, and data-obsessed Principal Product Marketing Manager to shape the future of personalized shopping. This role will be at the forefront of integrating Generative AI (GenAI) and automation into our personalization and recommendations ecosystemunlocking smarter, faster, and more scalable solutions that drive engagement, loyalty, and growth.

Our mission is to become the world's most loved destination for fashion and fitness, where every shopping journey feels curated, inspiring, and uniquely personal. This leader will partner across marketing, retail, product, analytics, and tech to design next-gen customer experiences powered by GenAI, ensuring every interaction reflects both individual preference and shopping intention.

Key Responsibilities:

• Lead the ongoing evolution of Amazon Fashion & Fitness personalization strategies with a focus on leveraging GenAI and automation to scale relevance and innovation.
• Partner with tech and engineering teams to translate business needs into AI-driven, automated solutions that deliver measurable customer impact.
• Build and refine customer-centric shopping experiences that delight customers while driving acquisition, engagement, and long-term retention.
• Use advanced analytics and AI-powered insights to uncover trends, shape strategy, and rapidly experiment with new solutions.
• Evangelize new tools and ways of working, helping the organization lean into automation and GenAI adoption to drive speed, efficiency, and customer value.

About You:

• Deeply data-driven: skilled in SQL, analytics, and data visualization, with the ability to turn complex signals into clear strategy.
• A strategic innovator: curious about the intersection of fashion, fitness, and emerging technologies, and eager to push boundaries with AI-driven solutions.
• A strong cross-functional leader: adept at influencing across marketing, product, retail, analytics, and engineering teams.
• A problem-solver with a builder's mindsetable to move quickly from idea to execution with a "can-do" approach.
• Passionate about creating shopping experiences that feel personal, dynamic, and frictionless.

This is a rare opportunity to define the future of personalization at Amazon Fashion & Fitnessand to do it by leading the charge in GenAI-powered innovation. If you're ready to push beyond what's possible today, we want to hear from you.

Key job responsibilities:

• Lead and Define Strategy: Own Amazon Fashion and Fitness's personalization marketing function, driving short term and long-term strategic plans through data-driven insights.
• Drive Trend Detection and Model Development for Personalization: Lead the implementation of trend-detection strategies, piloting, testing and measuring real-time trend models that leverage social listening tools, customer data, and other sources.
• Customer Shopping Mission Strategy: Develop and execute a strategy to support diverse shopping missions across the customer journey, from goal-oriented to discovery-based browsing, ensuring the shopping experience is tailored to each mission type. Optimize personalization and recommendation features to guide customers seamlessly, fulfilling unique shopping goals and enhancing engagement.
• Customer Segmentation and Insights: Define customer segments and build tailored strategies that reflect varied customer demographics, preferences, and behaviors. Leverage insights from segmentation to create personalized marketing campaigns, ensuring relevancy and resonance for each customer group within Amazon Fashion & Fitness.
• Seasonal Shopping: Develop seasonal plans from our long-term vision to align the organization on priority initiatives and in-quarter focus areas.
• Customer Engagement and Retention: Develop and drive acquisition and retention strategies, focusing on personalized customer experiences that foster engagement, frequency of shopping, and increased basket building.
• Innovative Personalization Experiences: Identify opportunities for 'Think Big' personalization initiatives, leveraging customer data and machine learning insights to surprise and delight Amazon Fashion & Fitness customers.
• Voice of the Customer: Champion the customer in all forums, ensuring Amazon's personalization strategies resonate with evolving customer expectations.