JobsUSAMedia Analyst, Measurement
Company : Publicis Groupe
Location : New York, NY, 10261
Posted Date : 15 September 2025
Job Details
Company description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe (Euronext Paris FR , CAC 40). PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Overview
Publicis Media Exchange (PMX) launched a new Advanced TV (ATV) practice. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel video planning, execution, and measurement. The offerings within PMX Lift includes products around Addressable TV and Over-The-Top (OTT) video.
PMX Lift Measurement is dedicated to supporting the sales/growth/demand of the PMX Lift practice.
To accommodate the increased demand, the PMX Lift team is adding to our Measurement department. We are looking for a talented and highly motivated Sr. Analyst of Measurement and Analytics to join the growing team and help drive all aspects of executing PMX Lift campaigns across a range of categories. The ideal candidate will have the ability to work both independently and collaboratively. On top of invaluable experience in the fast-growing, evolving ATV landscape, this role will have the chance to work across a variety of client brands and category verticals and the opportunity to collaborate with different teams of experts.
Must haves for this role include a working knowledge of media measurement, an entrepreneurial spirit, and a humble and hardworking attitude. We look for team members who work with integrity, collaboration, empathy, innovation, and dependability in mind.
Responsibilities
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Reports to Associate Director, Measurement & Analytics, PMX Lift
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Assist with post-campaign data collection and QA
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Help maintain internal databases and dashboards for use by broader internal teams
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Help create internal facing pitch materials
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Assist with set-up and analysis of advanced attribution measurement such as attitudinal studies, foot traffic, sales lift, etc. across ATV and CTV environments
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Participation in campaign measurement planning and feasibility analysis
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Participation in special measurement projects and evolution of products as needed
Qualifications
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Bachelor’s degree
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2-3 years of experience within an agency, media publisher, or measurement vendor
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Understanding of traditional and digital media data
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High attention to detail and ability to keep meticulously organized
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Ability to mine data for relevant and actionable insights
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Excellent relationship building skills with ability to think creatively
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Other preferred traits include a hand-raising attitude, taking initiative on projects, and desire to learn and grow in a fast paced, demanding environment
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Knowledge of Advanced TV including Addressable TV, DDL, and/or OTT is a plus
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Proficiency with Microsoft Office suite required
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact . All your information will be kept confidential according to EEO guidelines.
Compensation Range: $49,305.00 - $71,645.00 Annually . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/26/2025.
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