Measurement Analyst

Responsibilities
The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change. As a Measurement Analyst, you will work closely with Measurement Partners and cross-functional teams to help advertisers understand their campaign performance, analyze data-driven insights, and support strategic measurement initiatives. This role requires someone curious about emerging platforms, comfortable working with large datasets, and familiar with campaign measurement or analytics. Responsibilities: - Analyze large datasets to evaluate campaign performance and identify key trends that drive advertising effectiveness. - Support incrementality testing, experimentation, and campaign performance analyses to help advertisers improve their media strategies. - Assist in data visualization, reporting, and insights generation, ensuring findings are clear, actionable, and valuable to clients. - Work closely with Measurement Partners to support client measurement strategies and respond to business questions with data-driven solutions. - Collaborate with cross-functional teams (Sales, Marketing, Product, Data Science) to ensure measurement insights are aligned with broader company goals. - Stay up-to-date with emerging trends in digital advertising, auction-based media, and measurement methodologies to enhance internal and client knowledge. - Contribute to internal best practices, documentation, and team learning efforts.
Qualifications
Minimum Qualifications: - 2-3 years of experience in campaign measurement, analytics, or media strategy within advertising, digital marketing, or an agency setting. - Experience working with large datasets and strong analytical skills, preferably using tools like Excel, SQL, Python, or R. - Knowledge of media buying, auction-based platforms, and ad effectiveness measurement. - Strong understanding of digital marketing metrics (CPM, CPC, ROAS, CTR, etc.) and A/B testing methodologies. Preferred Qualifications: - Ability to interpret and communicate data insights in a compelling way through reports and presentations. - Effective problem-solving skills with a curious and investigative mindset. - Experience with incrementality testing, brand lift studies, or multi-touch attribution is a plus but not required. - Strong organizational skills and attention to detail, with the ability to manage multiple projects in a fast-paced environment.
Job Information
(For Pay Transparency)Compensation Description (Annually)
The base salary range for this position in the selected city is $83600 - $ annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at