Marketing Manager CRM Strategy and Personalization

Marketing Manager CRM Strategy And Personalization

As a Marketing Manager CRM Strategy and Personalization, you will develop and execute strategies that fuel business results and growth, drive relevance, and create more meaningful engagements with our customers. You will collaborate with partners to understand business & customer needs, translating these requirements into innovative marketing strategies, ensuring seamless execution and alignment of initiatives, and analyzing performance for optimization. The Marketing Manager CRM Strategy and Personalization is responsible for managing CRM campaigns across Email, Push, Notification Center and Text including plan development, optimization and execution. You are a visionary strategist with strong leadership capabilities, adept at setting overarching strategies, leading multiple projects, solving complex marketing challenges, analyzing data to inform decisions, and effectively influencing cross-functional teams while communicating with diverse stakeholders.

This position will report to the Senior Marketing Manager or Director of Marketing. This role is hybrid, which means you will work some days at our corporate office in Richfield, Minnesota, and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.

What you'll do:

• Manage CRM campaigns across touchpoints: Email, Text, Push and Notification Center.
• Set the vision for strategies that drive business growth and customer relevance.
• Oversee the execution and optimization of multiple marketing campaigns.
• Manage relationships with stakeholders to understand business needs and translate them into strategies, ensuring seamless execution
• Lead testing and optimization strategies to improve personalization and engagement through customer touchpoints.
• Support capability advancement by developing new ways to deliver on key business initiatives
• Mentor and potentially manage a team of marketers, driving successful campaign execution.

Basic qualifications:

• 8+ years of experience in marketing or a related field
• 5+ years of experience working with cross functional partners in a corporate environment
• 4+ years of experience in marketing strategy development and execution
• 3+ years of experience working with multichannel CRM

Preferred qualifications:

• Bachelor's degree in marketing, business or a related field
• Experience in CRM strategy and/or retention
• Experience working with Membership and/or Loyalty programs
• Strong analytical and storytelling skills and experience and experience with data-driven decision-making

What's in it for you:

We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life. Our benefits include:

• Competitive pay
• Generous employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being

About us:

As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life in our stores, online and in customers' homes. Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.

Best Buy is an equal opportunity employer