Go-to-Market Senior Manager

Dollar General Go-to-Market Strategy Sr. Manager

Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day. by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations.

Job Details

General Summary: The Go-to-Market Strategy Sr. Manager role is centered around enabling the media network's strategy and growth through the development and analysis of go-to-market approaches for new products and capabilities to increase the value proposition for our clients.

Duties & Responsibilities:

• Collaborate with internal and external stakeholders to develop the go-to-market strategy for new products across managed and self-service offerings and client segments.
• Work closely with internal and external product teams to support the product development and launch process.
• Curate enablement designed to help with products, pricing and additional selling/marketing needs for bringing DGMN's strategy to life.
• Synthesize feedback in partnership with sales and product teams and incorporate the voice of the customer into enhancements and feature prioritization.
• Monitor RMN trends and tech and regulatory changes to identify strategic gaps and opportunities.
• Develop routines, processes, and content for product reviews to position all products for success.
• Shepard a 'client focused' and 'one team' culture, balancing client needs with organizational goals.

Qualifications:

• Understanding of digital media, marketing tactics, and retail media channels and technology.
• Ability to lead strategic project work and develop structured approaches to problem solving with cross-functional stakeholders.
• Strong analytical and project management skills with exposure to product development and agile methodologies.
• Self-motivated, high-capacity individual with intellectual curiosity and a strong familiarity with the digital environment.
• Highly detail-oriented, self-starter, independent worker with critical thinking skills.
• Proficient user of Microsoft Office suite, especially Excel and PowerPoint.
• Possess a growth mindset with an ability to think critically and flexibility to adapt quickly to change.
• Bachelor's degree required. Retail Media Network experience is preferred; digital media, CPG, agency experience is a bonus. Experience working on a cross-functional team with both internal and external relationships. 5+ years of experience with product strategy, sales strategy, management consulting or equivalent.