Communications & Store Operations Lead

Company : Boot Barn
Location : Irvine, CA, 92616
Posted Date : 15 September 2025
Job Details
Communications & Store Operations Lead
Reports To: Director Of Retail Operations
Status: Exempt
Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another's achievements, and most importantly support each other.
At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves "Partners." With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.
Our vision is to offer everyone a piece of the American spirit one handshake at a time.
Lead the overall communication and store tasking calendar with responsibility for serving as primary point of contact for all field facing operational components needed to run the business. This individual will provide guidance to our Stores to ensure our ability to execute company strategies and key initiatives. The Communications & Store Operations Lead is highly customer centric, and sensitive to those needs of both our internal and external customers. This individual has a keen understanding of the Operation's Team principal mission is to support our People, our Stores and our Store Support Center. Acts as liaison between all three with a high degree of collaboration, professionalism and organization. Champions company initiatives, ensuring timely execution of short- and long-term retail strategies and action plans. Holds self and cross-functional partners accountable for upholding brand values, standards and policies. Proactively defines simplification initiatives and is capable of championing Best Practice and Common Process ideas from concept to full deployment through thoughtful and thorough project planning and follow up. Manages and develops the Store Operations Coordinator to execute all department initiatives.
Essential Duties And Responsibilities
- Manages the Store Operations Coordinator. This position will oversee and provides guidance in order to ensure all department projects and responsibilities are completed accurately, within all timeline and budget constraints.
- Develops, updates and maintains all field communication, including Weekly Store Communications. Ensures that communication is professional, clear and informative so that all associates can follow and execute.
- Owns the store planning calendar and is the gatekeeper to push back and ensure the stores are not over-loaded. Manages, organizes and maintains SPURs website.
- Analyze business trends and evaluate the effectiveness of current Policies and Procedures and provides recommendations and updates to the field leadership team.
- Plans, organizes and executes key initiatives with operations team and cross-functional partners. Anticipates challenges and develops solutions to ensure initiatives are executed. (i.e., Holiday Survival Guide)
- Partners with other departments to identify challenges or opportunities in current processes to minimize field impact. i.e. - Annual Reviews, Anti-Harassment Training, Physical Inventory, IT rollouts, and Omni-Channel initiatives.
- Develops and executes strategies to reduce workload, streamline processes and communicate all tasks, rollouts and company initiatives.
- Creates and updates all Policies and Procedures ensuring proper branding and reflect changes in business needs.
- Plans and executes scheduling and preparing annual District Manager and Store Manager Meetings. Budget oversight and management responsibilities including executing contracts for entertainment, meeting set-up and travel.
- Assigns Administrative duties as necessary to the Store Operations Coordinator to ensure all department initiatives are completed.
- Builds positive working relationships with Regional, District and Store Managers and brand partners to clarify priorities, share business insights and best practices.
- Single point of contact for all general operations issues.
- Protects company assets and minimize loss by ensuring all store standards and operating procedures are met including workplace safety, risk management, merchandise management, and loss prevention.
- Works with outside vendors to provide needed items to the Field and Store Support Center.
- Negotiates and procures supplies, working with distribution in support of in stock on business-critical items
- Models exemplary service and ensures Regional, District and Store Managers have the tools and resources to drive sales while maintaining exceptional customer service, operational excellence and overall profitability
- Demonstrates high level of quality work, attendance and appearance.
- Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
- Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
- Performs any other duties that may be assigned by management.
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