Communications Manager, Medical Center and Medical Group

Communications Program Manager

Under the leadership of and in partnership with the Director of Communications, establishes, implements, and maintains superior communications programs for UMass Memorial Health (UMMH) entities. Develops and implements internal communications strategies, plans and projects. Writes clear, compelling and engaging content for various audiences and channels, particularly internal stakeholders and frontline caregivers. This candidate will immerse themselves in the communities and partner with colleagues to create effective communication while leveraging strong writing skills and a powerful storytelling ability to engage all caregivers in a 24/7/365 environment. This includes an understanding of hospital operations, and the communication strategies needed to ensure continuity of care for patients. Builds and optimizes the thought leadership of executives and clinicians, develops content and supports day-to-day social media opportunities in partnership with the UMass Memorial Health (UMMH) social media team, measures the effectiveness of campaigns. Partners with UMMH marketing and communications colleagues to identify external speaking and award opportunities and media engagement for organizational and clinical leaders.

I. Major Responsibilities:

• Provides strategic communications counsel to entity leadership and departments, including thought leadership on social media in collaboration with system team.
• Creates highly effective and engaging communications content including written for distribution to caregivers, digital for internal signage program and video including writing of scripts to drive caregiver engagement, promote UMass Memorial priorities and build positive awareness of the health care system.
• Establishes and maintains entity-specific newsletters/emails that highlight key entity initiatives and updates. Also generates a sense of unity among caregivers.
• Works toward efficiency of communications by partnering with system and entity teams to streamline communications systemwide to reduce email redundancies.
• Works closely with communication leads at member entities to ensure alignment, coordination and awareness of messaging, plans and priorities systemwide.
• Under the direction of the Director of Communications, develops and maintains project budgets that may include purchase/oversight of outside services, and vendor contracting and supervision.
• Implements communication tactics for assigned initiatives, working with appropriate team members (marketing, PR, social media, creative and digital) to ensure timely deliverables.
• Supports on-call communications and execution of crisis communications in partnership with Director and system communications leadership.

Standard Staffing Level Responsibilities:

• Complies with established departmental policies, procedures and objectives.
• Attends a variety of meetings, conferences, seminars as required or directed.
• Demonstrates use of quality improvement in daily operations.
• Complies with all health and safety regulations and requirements.
• Respects diverse views and approaches, demonstrates Standards of Respect, and contributes to creating and maintaining an environment of professionalism, tolerance, civility and acceptance toward all employees, patients and visitors.
• Maintains, regular, reliable, and predictable attendance.
• Performs other similar and related duties as required or directed.

All responsibilities are essential job functions.

II. Position Qualifications:

• License/Certification/Education: Required: 1. Bachelor's degree in related field.
• Experience/Skill: Required: 1. Minimum of five years related experience in communications. 2. Solid understanding of communication plan development and execution, including strategic messaging and detailed cascading plans. 3. Demonstrated writing ability and presentation skills. 4. Excellent communication and organizational skills. 5. Excellent interpersonal skills and relationship management attributes to be demonstrated through interaction with physicians, administrative leadership, employees and community members. 6. Self-directed with an ability to set priorities and oversee multiple projects simultaneously. 7. Strong working knowledge of various digital communications tools. 8. Demonstrated ability to think strategically and to develop effective and compelling content for various audiences and purposes, including written and video content. 9. Solutions oriented/problem solver.
• Preferred: 1. Experience within a health care environment. 2. Knowledge of HTML and/or experience with tools used to modify web pages (Drupal), edit web imagery, create web-based forms, and email marketing and automations platform.

Unless certification, licensure or registration is required, an equivalent combination of education and experience, which provides proficiency in the areas of responsibility listed in this description, may be substituted for the above requirements.

Department-specific competencies, including age-specific competencies and their measurements, will be developed and maintained in the individual departments. The competencies will be maintained and attached to the departmental job description.

III. Physical Demands and Environmental Conditions:

Work is considered sedentary. Position requires work indoors in a normal office environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

We're striving to make respect a part of everything we do at UMass Memorial Health for our patients, our community and each other. Our six Standards of Respect are: Acknowledge, Listen, Communicate, Be Responsive, Be a Team Player and Be Kind. If you share these Standards of Respect, we hope you will join our team and help us make respect our standard for everyone, every day.

As an equal opportunity and affirmative action employer, UMass Memorial Health recognizes the power of a diverse community and encourages applications from individuals with varied experiences, perspectives and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, protected veteran status or other status protected by law.

If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentacquisition@umassmemorial.org. We will make every effort to respond to your request for disability assistance as soon as possible.