Business Systems Analyst 2

Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Overview

This role is hybrid and requires 3 days per week in our office in Troy, MI.

Epsilon is seeking a Business Systems Analyst 2 (BSA 2) to serve as a subject matter expert for a major Loyalty program initiative. This role acts as a key liaison among business partners, IT/Development teams, and analytics groups. The BSA 2 will play a pivotal role in delivering and optimizing customer promotions and loyalty functionality by managing offer configurations, maintaining reporting processes, ensuring data integrity, and supporting testing and validation efforts.

The ideal candidate is diligent, highly organized, technically adept, and thrives in a fast-paced, constantly evolving environment.

Responsibilities

Key Responsibilities:

• Configure and deploy special promotions by setting technical criteria, segmenting audiences, and managing content and imagery across web and email platforms.

• Use client-specified tools to generate performance reports and pull data to support campaign targeting and strategy.

• Act as a platform domain expert; respond to inquiries, solve issues, and provide solutions based on a deep understanding of the program and data.

• Perform rigorous quality control checks on offers and reports, both individually and collaboratively.

• Proof customer-facing website content for accuracy and quality.

• Collaborate with client IT teams to propose and implement efficiencies or system enhancements.

• Work with development teams to translate business needs into technical requirements and lead User Acceptance Testing (UAT).

• Create and manage test data and promotional scenarios in UAT environments.

• Develop and maintain up-to-date process documentation and training materials.

• Complete external campaign data matching and deliver targeted marketing data requests.

• Support the personalization of marketing efforts through customized data and reporting.

Qualifications

Required Skills:

• Ability to work with Excel and/or SQL to manipulate data, generate reports, and support campaign execution.

• Exceptional attention to detail and strong organizational skills.

• Demonstrable ability to manage multiple tasks and prioritize effectively in a fast-paced setting.

• Deep technical aptitude with an understanding of both business and IT language.

• High level of initiative, accountability, and ownership.

• Strong analytical and decision-making skills with partner collaboration.

• Ability to work independently and within multi-functional teams.

• Solid problem-solving skills and adaptability to changing needs.

• Excellent written and verbal communication skills.

Desired Skills:

• Ability to translate client business needs into actionable solutions.

• Effective documentation and information-sharing abilities.

• Awareness of downstream impacts of offer configuration and marketing data.

• Strong interpersonal skills to build relationships with both internal teams and clients.

• Experience working with sensitive customer or program data.

• Comfortable working in a dynamic, agile environment.

• Availability for off-hours UAT and IT release support when necessary.

• Creativity and patience when navigating or working around technical limitations.

• 3 - 5 years of experience in a Business Systems Analyst or technical marketing program role.

Qualifications:

• Bachelor’s degree or equivalent professional experience required.

• Proficiency in Microsoft Office Suite, especially Excel.

• Experience with Salesforce/ Marketing Cloud strongly preferred.

• Previous experience with loyalty programs or automotive industry is a plus.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more

• Monetary assistance and support for Adoption, Surrogacy and Fertility

• Monetary assistance and support for pet adoption

• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

• Tuition Assistance

• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

• Matching Gifts programs

• Flexible working arrangements

• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact All your information will be kept confidential according to EEO guidelines.

Compensation Range: $54,910 - $72,300 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/10/2025.

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