Vice President of Resort Sales

Vice President Of Resort Sales Sunseeker Resort Florida Gulf Coast

Sunseeker Resort is seeking an accomplished and visionary sales leader to join our executive team as Vice President of Resort Sales. This role offers an extraordinary opportunity to drive the commercial strategy for one of Florida's premier waterfront resorts, known for its state-of-the-art design, expansive amenities, and elevated guest experience.

Key Responsibilities:

• Lead the resort's sales organization, overseeing the group and transient segments with an emphasis on driving total resort revenue and market share, with primary emphasis on significant group contribution.
• Develop and execute innovative sales strategies to grow occupancy, ADR, and RevPAR across leisure, corporate, and group channels.
• Partner with marketing leadership to align campaign initiatives with sales priorities, ensuring cohesive messaging and maximized ROI.
• Build and sustain long-term relationships with key clients, accounts, and third-party partners to ensure ongoing business and customer loyalty.
• Collaborate with the executive leadership team to shape and execute strategic commercial plans, contributing to annual budgeting, forecasting, and significant data analysis review to drive increased and consistent performance.
• Proactively assess market trends and competitive positioning to identify opportunities for innovation that will drive revenue growth and differentiation.
• Represent Sunseeker at industry events, tradeshows, and client-facing activations to elevate brand presence and generate qualified leads.
• Provide mentorship and direction to a high-performing sales team, establishing clear KPIs, performance goals, and professional development plans.
• Oversee contracting, negotiation, and execution of key group and transient agreements, ensuring optimal yield and profitability.
• Champion cross-functional collaboration with operations, revenue management, events, and culinary teams to ensure a seamless guest journey and successful program execution.

Qualifications:

• Minimum of 5+ years in senior sales leadership roles at large, upscale resorts (independent/lifestyle brand experience strongly preferred).
• Proven success leading high-performing remote and resort-based sales teams in competitive leisure and group markets.
• Deep expertise in group sales strategy and group revenue development, including large-scale conference business, social events, incentive travel, and BT account management.
• Strong financial acumen and experience developing budgets, forecasting, and evaluating business performance through data analysis.
• Exceptional communication and negotiation skills with the ability to inspire confidence in executive-level clients and stakeholders.
• Hands-on leadership style with a balance of strategic thinking and in-market execution.
• Adept at building internal partnerships and navigating matrixed environments.
• Proficient in industry-standard systems (Delphi.fdc, Opera, etc.) and Microsoft Office Suite.
• Willingness to travel up to 20% and be highly visible onsite with clients, team members, and partners.

Why Sunseeker Resort Florida Gulf Coast:

This is a rare opportunity to shape the trajectory of a unique destination and guest experiencewhile being surrounded by a culture of innovation, excellence, and hospitality. Compensation We offer a highly competitive base salary, a robust bonus structure, and a comprehensive benefits package. Join forces with a team that prioritizes your success, offering tailored strategies, exceptional management, and innovative solutions that redefine the hospitality experience in today's dynamic market.