JobsUSASr. Director, Personalization & CRM
Company : Sephora
Location : San Francisco, CA
Posted Date : 15 September 2025
Job Type : Full Time
Category : Management
Occupation : Director
Job Details
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Remote Eligible: Hybrid Schedule
Company Overview:
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty .
The Opportunity:
Your role at Sephora
As Sr. Director, Personalization & CRM, you will deliver cutting-edge innovation in Personalization through automation, lead the development of Sephora's client audience strategy, and create/optimize high-engagement data science-driven automated client journeys that deliver both short and long-term value. These initiatives will be activated across digital marketing, e-commerce, store experience, and customer service in partnership with cross-functional partners. This is a unique opportunity to join a team positioned to lead the thinking and enablement of Sephora's transformation to a client-centric Personalization and CRM, as we invest in powering the company's future growth. The position has broad exposure, visibility and impact throughout the organization.
Responsibilities:
- Defines the overall Personalization & CRM vision, strategy, priorities, objectives & associated KPIs (20% of time)
- Drive personalized/CRM campaign execution with cross-functional partners (30% of time)
- Evaluate and integrate technology as needed to scale personalization and CRM (10% of time)
- Track and measure the performance of personalization initiatives, identify areas for improvement, and communicate results to stakeholders (20% of time)
- Lead and develop the team (20% of time)
- Personalization and CRM leadership roles with 10+ years of experience.
- 9-12 years of related experience in consumer strategy, client-centric marketing, and analytics.
- Proven track record of delivering client-centric personalization and CRM campaigns.
- Exceptional problem-solving and analytical skills.
- Demonstrated ability to present complex data analysis and communicate actionable insights to senior leadership.
- Experience leading diverse teams driving Personalization and CRM strategies.
- Ability to lead large cross-functional teams and manage by influence across all levels of the organization.
- Ability to manage team priorities, work cooperatively, influence and collaborate with cross-functional teams in a very fast-paced environment.
- Strong leadership skills: ability to motivate, inspire, coach, and develop team members.
- Ability to indirectly manage and build strong relationships and consensus across diverse teams and personality types.
- Positive attitude, strongly motivated with a passion for developing a cohesive, high-performance team; Change agent.
- Strong written, verbal, and interpersonal skills to be able to use data and storytelling to advance the cause of personalization and client-centric thinking; Ability to communicate across all levels of the organization.
- Flexible and adaptive, enjoys an ever-changing, dynamic work environment.
- Comfortable with ambiguity.
- Contagious energy.
- Proactive problem-solving skills; ability to anticipate obstacles and take initiative on resolving issues, then partner with management to communicate.
- High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment.
- Impeccable attention to detail and strong organizational skills.
- The people. You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with.
- The learning . We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
- The culture . As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.
Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
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