Senior Manager - Programmatic

Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you.

Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it's like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk.

Job Overview

Position Schedule: Full-Time

This job posting is anticipated to remain open for 30 days, from 01-Oct-2025. The posting may close early due to the volume of applicants.

Senior Manager -Programmatic is responsible for leading the activation, management, and measurement of Brand and Performance Programmatic media channels that drive acquisition, expansion, and retention of millions of prospects and clients across the US. The Programmatic Trader supports personalized, omnichannel plans and uses data from various sources to optimize performance, maximizing in-market results and driving firm revenue. Through management of full funnel, omnichannel campaigns, they'll oversee an annual media budget of $15M-$20M.

What you'll do...

Performance Marketing:
The Performance Marketing team exists to reinvent how Edward Jones brings new clients into the firm and connects them with the right financial advisor and branch team. Our mission includes:

1. Attract highly qualified investors to our branches by building brand familiarity and consideration nationally and engaging prospective clients locally and developing increasingly targeted approaches to media and advertising.
2. Develop strategies and turnkey tools that enable branch teams to acquire more qualified clients with greater efficiency.

Within Performance Marketing, the Targeted Media and Channels team is responsible for developing and executing the strategies and plans that drive familiarity, consideration and connections of new clients to branch teams. The Sr. Manager of programmatic media and optimization will be responsible for the leading the development, execution, and performance analysis of the programmatic strategies.
Responsibility Summary:

• Be an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components
• Holistic understanding of digital, deeper understanding of optimization strategy
• Responsible for the development and execution of successful programmatic strategies that span across national, local and branch level campaigns.
• Provide input and guidance around campaign design and innovation
• Oversee the targeting and media strategy of Edward jones accounts ensuring the delivery of all campaigns in full and on time, while meeting or exceeding performance benchmarks and internal financial goals.
• Collaborate with Paid media, Journey Orchestration, Content and Agencies to deliver the ideal performance solution for Edward Jones.
• Collaborate with Product and Data Modeling teams to develop solutions that will enhance our operational efficiency and improve media performance
• Communicate specific inventory needs to the agency to develop publisher partnerships and increase unique reach.
• Collaborate during media planning to ensure a strategy is in place to develop the ideal programmatic performance to compliment the overall media mix.
• Manage media agencies, technology partners and performance marketing team members.
• Test and Learn new programmatic strategies, while minimizing impact on performance
• Partner with other marketing channel, content and experience teams to deliver on marketing objectives.

Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page.

Hiring Minimum: $99200
Hiring Maximum: $168900

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Skills/Requirements

What you'll need...

• Experience managing programmatic media budgets over $15M in DSP or Agency Ad Operations
• Digital native with a bias towards data-driven action.
• 10-12 years experience in marketing, with at least 4 years in a performance marketing/programmatic media or digital optimization role.
• Deep knowledge of current programmatic media buying, industry terms, players, history and technology.
• Demonstrated experience using relevant tools (TradeDesk, DV360) and web analytics tools (e.g. Google Analytics and GTM)
• Previous experience supporting search in a multi-location business model (retail, franchise, etc.)
• Previous experience utilizing MMM or MTA models to measure offline conversions.
• Proven ability to think creatively about complex analytic problems
• Knowledge of online ad delivery, with specific experience in the targeting and optimization of programmatic display campaigns
• Creative self-starter, with the proven ability to handle multiple high profile projects while consistently meeting objectives in a dynamic environment
• Major or minor in quantitative discipline (Mathematics, economics, statistics) preferred, not required.
• Bachelor's degree with a concentration in marketing preferred or related/equivalent work experience

**Candidates that live within in a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday.**

Current INTERNAL home-based associates: While this role is posted as hybrid, if selected and accepted, you may retain your home-based status. Edward Jones intends in good faith to continue offering the role as home-based, though future business or regulatory needs may require on-site work.

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Awards & Accolades

At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.

Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones

Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones

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About Us

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we're proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

View our Purpose, Inclusion and Citizenship Report.

¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

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