Senior Manager, Marketing Strategy and Operations

Senior Manager, Seasonal Marketing Planning

Be part of an amazing story. Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditionsabout inspiring stores and irresistible productsabout the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Senior Manager, Seasonal Marketing Planning plays a key role in shaping and operationalizing the integrated seasonal marketing plans across the enterprise. This role is responsible for leading the seasonal planning process building the calendar, coordinating across all marketing functions and external partners, and ensuring clear alignment and execution against seasonal moments.

In addition to leading the cross-functional coordination efforts, this role owns the development of executive-level materials that clearly communicate the integrated seasonal plans to senior leadership twice a year. They will work closely with the Sr. Director of Integrated Marketing Planning, acting as a day-to-day planning lead and key connector across Brand, Media, Creative, CRM, Digital, and other functions to drive alignment and action.

This role requires strong project leadership, cross-functional collaboration, and a high level of clarity and precision in executive communications.

What You Will Do

Seasonal Planning Leadership (Primary Focus)

• Lead the end-to-end development of seasonal marketing plans in partnership with the VP Marketing Transformation and Sr. Director Integrated Marketing Planning, including building timelines, input frameworks, and plan documentation.
• Act as the day-to-day owner of the seasonal planning calendar coordinating inputs, managing deadlines, and ensuring clarity across workstreams.
• Facilitate working sessions with Brand, Media, Creative, CRM, Stores, and external agency partners to drive alignment and sequencing of key marketing moments.
• Proactively identify gaps, conflicts, or overlaps across plans and collaborate with partners to resolve them quickly.
• Track, manage, and communicate seasonal planning status and next steps to stakeholders across the marketing org.

Executive Storytelling & Communication

• Own the development of high-impact executive presentations summarizing the seasonal marketing plan aligning on structure, distilling key inputs, and translating plans into clear and visual materials.
• Work closely with the Sr. Director to ensure seasonal plans ladder up to enterprise goals and are communicated effectively to CMO, VP, and SVP audiences.
• Serve as the "keeper" of the seasonal marketing narrative ensuring consistency and clarity across all outputs shared with leadership.

Cross-Functional Coordination

• Act as a central liaison between marketing teams and partner functions (e.g., Merchandising, Operations, Product, Digital) to ensure seasonal plans reflect enterprise priorities.
• Drive alignment between internal teams and external agency partners to ensure coordinated execution across campaigns and channels.
• Manage communication cadences, pre-reads, and meeting logistics related to the seasonal planning process.

Planning Process Support & Optimization

• Support the development and evolution of planning tools, templates, and frameworks used during seasonal planning cycles.
• Help identify ways to improve the efficiency, clarity, and impact of the planning process.
• Track seasonal plan inputs and deliverables to ensure timely and complete documentation.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Who You Are

Education

• Bachelor's degree required; advanced degree a plus.

Experience

• 58 years of experience in marketing planning, brand strategy, or cross-functional project management.
• Experience in a matrixed marketing organization, preferably within retail, e-commerce, or consumer brands.
• Prior experience supporting or leading integrated marketing campaigns or planning processes.
• Exposure to executive-level stakeholders; experience developing senior-level presentation materials is a must.

Skills & Competencies

• Strong organizational and project management skills with exceptional attention to detail.
• Skilled at coordinating inputs from multiple teams and managing deadlines in a fast-paced environment.
• Excellent written and visual communication skills; must be able to build clean, compelling executive presentations.
• Strong relationship builder and collaborator able to work effectively across teams with varying priorities.
• Proficient in PowerPoint/Google Slides, with a strong eye for visual storytelling and formatting.
• Proactive, solutions-oriented, and able to manage ambiguity with confidence.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today! This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.