Senior Manager, Creative

Senior Manager, Creative

Ready to bring bold ideas to life? As Senior Manager, Creative, you'll drive the development of innovative, member-focused content across digital, print, and experiential platforms. You'll collaborate with cross-functional teams and agency partners to ensure every asset aligns with brand standards and delivers a seamless member experience. This role is perfect for a strategic thinker with a passion for storytelling, design, and elevating brand presence through impactful creative execution.

What you'll do...

Lead creative development: Drive the creation of compelling creative assets across multiple projects, collaborating with creative leads and ensuring alignment with brand standards.

Review creative briefs: Evaluate briefs from Marketing Strategy and Planning, Customer Experience, and ECommerce Category Marketing to inform creative direction and execution.

Manage brand expression: Oversee visual branding across channels including digital, print, video, packaging, and training materials, ensuring consistency and advancement of brand voice.

Execute strategy: Implement creative strategies aligned to member experience and business needs, leveraging industry trends to drive innovation.

Oversee project delivery: Manage a team of individual contributors to ensure successful execution of projects and programs, contributing to strategic planning and roadmap development.

Collaborate cross-functionally: Partner with internal teams (e.g., Finance, Accounts Payable, Category Management) and external agencies to ensure campaign alignment and resolve complex issues.

Coach and develop talent: Provide mentorship, feedback, and development opportunities to associates, fostering a team-based environment and promoting a culture of belonging.

Manage budgets: Conduct cost/benefit analyses and manage team budgets to support efficient and effective project execution.

Support company values: Promote and uphold company policies, ethics, and integrity standards, modeling servant leadership and supporting a regenerative company mission.

Drive continuous improvement: Evaluate current plans and initiatives for effectiveness, solicit feedback, and implement improvements to enhance efficiency and impact.

Travel: Travel domestically to multiple facilities or work-sites, including consecutive overnight stays as needed.

What you'll bring

Education & Experience: Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field.

Preferred Qualifications: 2 years' supervisory experience, 2 years' experience managing copy teams in a retail creative environment, 3 years' experience managing large editorial content campaigns in an online creative or related digital field, 3 years' experience working for or with creative agencies.

Key Skills: Contingency Planning, Creative Brief Development, Marketing Strategy, Art Direction, Adaptability, Adobe InDesign, Procurement.

Leadership Competencies: Respect the Individual, Act with Integrity, Serve our Members, Strive for Excellence.

Minimum Qualifications...

Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field.

Preferred Qualifications...

Digital Content Management, Editorial, Retail Management, Supervising Associates, WE-Working for or with Creative Agencies.