Senior Data Analyst

Overview

Senior Data Analyst role at Tovala. We are a food-tech company reinventing home cooking with hardware, software, and fresh food delivery to help people save time and enjoy home-cooked meals.

We are looking for a Senior Data Analyst to lead Retention Analytics, focusing on understanding, forecasting, and improving how customers engage with Tovala over time. This person will partner with Lifecycle Marketing, Demand Planning, Finance, and Product teams to answer critical questions about customer retention, design initiatives to improve it, and forecast future demand.

Position Summary

At Tovala, we eat data for breakfast… along with our delicious biscuits. Our team is a small group of analysts and engineers who are passionate about helping teams across the organization make data-driven decisions.

Responsibilities

• Lead Tovala’s retention analytics ecosystem in partnership with Marketing and Product teams: frame hypotheses, validate through A/B testing and analysis, model scenarios to predict impact, and measure outcomes to feed learnings back into the ecosystem.
• Own retention models and demand forecasts by building churn/retention models that predict customer behavior and translating insights to inform operational decisions and financial forecasts.
• Design and steward analytics products as product owner for retention-related tools, ensuring usability, adoption, and scalability in partnership with data engineering.
• Deliver insights that drive decisions by exploring the data warehouse with SQL, uncovering cohort and behavioral trends, and communicating results through compelling data stories and decision frameworks.
• Contribute as a leader on the analytics team by driving projects from ideation to implementation and promoting sustainable, high-quality data practices.

About you

• Analytics expertise: 5+ years of experience in data analytics, ideally focused on retention, lifecycle marketing, or customer behavior. Proficient in SQL and comfortable with large-scale data warehouses (Snowflake a plus).
• Experimentation and modeling: Hands-on with A/B testing, experiment design, campaign measurement, and modeling/simulation techniques to evaluate alternatives.
• Decision influence: Able to turn complex data into clear, actionable insights that shape business decisions.
• Business partnership: Experience working with marketing, product, or operations teams to translate business needs into analyses and decision frameworks.
• Project and product ownership: Strong project management skills balancing quick-turn analyses and scalable analytics product development.
• Bonus points: Familiarity with BI tools (Sigma, Looker, Tableau, etc.), Python or R, version control (Git), demand forecasting methods, or decision analysis frameworks.

Benefits

• Salary is determined based on market data, geography, and internal positioning. Competitive equity package.
• Flexible paid time off (minimum 15 days off, with adjustments for hourly/production roles).
• Comprehensive healthcare coverage.
• 401k with match.
• Free Tovala Smart Oven and discounted Tovala meals; paid holidays and winter office shutdown.
• Other perks: recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks, drinks, and Tovala swag.

Our Values and Inclusion

• Put the team first: prioritize broader team impact and recognize high-impact contributions.
• Connect the dots: collaborate and problem-solve holistically by understanding how work affects others.
• Be Direct: share perspectives openly and directly.
• Embrace the obstacles: respond with urgency, resolve, and optimism.
• Champion the customer: prioritize the customer in decisions.
• Inclusion: we are committed to a workplace that represents diverse backgrounds, skills, and perspectives and do not discriminate on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We are actively seeking candidates who will contribute to an inclusive culture at Tovala.

Seniority level

Associate

Employment type

Full-time

Job function

Analyst

Industries

Food & Beverages