Senior Content Marketing Specialist

Senior Content Marketing Specialist

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

As a Senior Content Marketing Specialist, you will be responsible for developing and executing content strategies that deliver relevant, meaningful differentiation and spark insight-centered commercial conversations that create brand loyalty and drive growth.

This position follows a hybrid schedule with four in-office days per week.

Primary Responsibilities:

• Write and edit insight-centered content across formats: articles, infographics, videos, guides, landing pages, white papers, emails, case studies and social media
• Manage and execute editorial calendar, working cross-functionally to align content with product launches and campaigns
• Identify points of differentiation for best positioning our services and software solutions
• Work closely with the product and sales teams to understand buyer needs and pain points
• Work with integrated marketing team partners to incorporate content into market awareness and demand generation campaigns
• Support subject matter experts in developing presentations and collateral for events and speaking opportunities
• Ability to travel on occasion as needed

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of content marketing or copywriting experience
• Demonstrated excellent short- and long-form writing and editing skills
• Proven ability to translate complex ideas into compelling narratives
• Ability work in either the Washington, DC, or Eden Prairie, MN, office 4 days weekly

Preferred Qualifications:

• Experience marketing health care technology and services
• Experience marketing to health plan/insurance or provider organizations

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $71,200 to $127,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.