Senior Business Analyst, Interactive Experiences

Senior Business Analyst, Interactive Experiences

San Francisco Bay Area, California, United States

Marketing

Summary

Posted: Oct 02, 2025

Weekly Hours: 40

Role Number:

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The Interactive Experiences team combines design and technology to create purposeful, simple, and magical digital experiences that influence the way customers interact with Apple online. In this role, you will collaborate with business, creative, and development partners to deliver experiences for the Apple Store app platform.

Description

The Senior Business Analyst is a critical liaison, driving alignment between business vision, user experience, and technical execution for digital experiences on our retail platforms. This role is responsible for clear communication and collaboration with cross-functional teams to shape requirements and deliver impactful, user-centered, and scalable digital solutions.

Responsibilities

• Translate business needs and technical requirements into detailed design functional specifications, ensuring understanding across business, design, and technical teams.

• Design, document, and maintain system processes and workflows.

• Analyze user experience data and technical constraints to provide actionable insights and recommendations to the product and creative teams.

• Proactively find opportunities to improve system monitoring, uncover issues, and enhance user value.

• Lead process optimization initiatives and mentor other Business Analysts.

Minimum Qualifications

• At least 5 years as a Business Analyst in a creative environment supporting digital product and e-commerce initiatives.

• Experience in business and systems analysis, translating complex business needs into detailed, scalable, maintainable and functional system requirements.

• Experience collaborating closely with UX/UI designers, engineers, and product teams to ensure seamless development, testing, and optimization of new features and functionality.

Preferred Qualifications

• A self-starter with a dedication to excellence and outstanding attention to detail.

• Possesses excellent written, verbal, interpersonal, and presentation skills with the ability to lead workshops, meetings, and foster collaboration across all levels and teams.

• Ability to gather and document product design requirements across diverse systems environments.

• Strong understanding of end-to-end web technologies, preferably with deep knowledge of native iOS apps.

• Able to navigate ambiguity and change, focusing on both details and strategic planning.

• Demonstrated experience producing use cases, requirements documents, design functional specifications, and process flows.

• Delivers results against deadlines and is comfortable defining new process to support evolving work streams.

• Possesses a deep understanding of system design and user experience principles.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant ( .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant ( .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program ( .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.