Senior Brand Manager MyFreeStyle US

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity
This position works out of our Alameda, CA location in the Diabetes Care division, where we focus on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

As the Senior Brand Manager MyFreeStyle US, you will be responsible for assisting with the development, implementation, and maintenance of the HCP website.

What You’ll Work On

• Monitor web traffic, manage web analytics, and ensure the site meets the business needs of the organization.
• Responsible for ongoing content updates, creating and modifying web pages within CMS, and managing SEO & reporting. Coordinate development of web content and maintain web server.
• Drive keyword search and optimization strategy for ongoing website SEO goals.
• Coordinate web operations and ongoing maintenance of the HCP website.
• Manage web creative and content, routing, approvals, ensuring brand, legal, and regulatory compliance.
• Coordinate web page development, improving user experience, and execute A/B and multivariate testing.
• Collaborate with internal and external teams and agency partners to ensure web tactics are executed effectively. Participate in developing channel strategy and tactics, and collaborate on strategic web projects.
• Work closely with product marketing and IT teams to develop and execute website efforts, adjusting strategies to optimize performance.
• Proactively troubleshoot and resolve site health issues.
• Collaborate across teams to maximize web content reach and ensure alignment across channels.
• Drive web integration with other marketing systems for a robust site experience.
• Ensure the website meets business needs and quality standards.
• Monitor web analytics KPIs, generate reports, and analyze data.

Required Qualifications

Bachelor's Degree with 4-6 years of related experience, including at least one year in marketing or product management, or an MBA with 1-3 years of related experience.

Strong presentation, communication, strategic planning, critical thinking, and market analysis skills.

Preferred Qualifications

Product management experience in medical products or services is preferred.

Apply Now

Learn more about our health and wellness benefits at .

Follow your career aspirations to Abbott for diverse opportunities. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com , on LinkedIn at , and on Facebook at .

The base pay for this position is

$128,000.00 – $256,000.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ADC Diabetes Care

LOCATION:

United States > Alameda : Plaza 6 Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 15 % of the Time

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day), keyboard use (greater or equal to 50% of the workday). Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law links - English: EEO is the Law (English) , Spanish: EEO is the Law (Spanish) . #J-18808-Ljbffr