Sales and Marketing Director - Senior Living

Community Relations Director – Assisted Living & Memory Care

Red Cedar Lodge | Lansing, MI

LeaderStat is proud to partner with Continental Senior Communities in the search for a dynamic Community Relations Director to lead sales and outreach efforts at Red Cedar Lodge , a modern and thriving senior living community in Lansing, Michigan .

This beautiful campus offers Assisted Living and Memory Care , all within a resident-focused, amenity-rich environment designed to promote comfort, connection, and wellbeing.

About the Opportunity

As the Community Relations Director , you’ll serve as the face of Red Cedar Lodge — connecting families, referral partners, and the greater Lansing community to a place residents are proud to call home.

You’ll be responsible for:

• Developing and executing an effective marketing and sales strategy to drive occupancy and brand awareness
• Building strong, trusting relationships with prospective residents, families, and referral sources
• Managing leads and move-ins through the CRM system to ensure a seamless experience
• Collaborating with the Executive Director and leadership team to deliver an exceptional customer experience

You’ll thrive here if you’re a motivated, relationship-driven professional who’s passionate about helping seniors and their families find the right fit.

Our Core Values: The Five Pillars

At Continental Senior Communities, our Five Pillars guide everything we do: Teamwork, Honesty, Compassion, Accountability, and Valuing People.

What You’ll Love About This Role

• Supportive and collaborative leadership team
• Innovative company culture focused on people and purpose
• Competitive base salary + incentive plan
• Comprehensive benefits including health, dental, vision, life, 401(k), and PTO

Qualifications

• 2–3 years of successful sales or marketing experience in high end senior living (Independent, Assisted, or Memory Care)
• Proven ability to meet or exceed sales goals
• Excellent communication and relationship-building skills
• A heart for seniors and a genuine passion for customer service

If you’re ready to bring your passion, creativity, and sales expertise to a community that truly values people — we’d love to connect with you!

Contact Alexis at for more information or to apply.