Sales and Marketing Director - Senior Living
Company : LeaderStat
Location : Lansing, MI, 48933
Posted Date : 1 November 2025
Job Type : Other
Category : Management
Occupation : Director
Job Details
Community Relations Director – Assisted Living & Memory Care
Red Cedar Lodge | Lansing, MI
LeaderStat is proud to partner with Continental Senior Communities in the search for a dynamic Community Relations Director to lead sales and outreach efforts at Red Cedar Lodge , a modern and thriving senior living community in Lansing, Michigan .
This beautiful campus offers Assisted Living and Memory Care , all within a resident-focused, amenity-rich environment designed to promote comfort, connection, and wellbeing.
About the Opportunity
As the Community Relations Director , you’ll serve as the face of Red Cedar Lodge — connecting families, referral partners, and the greater Lansing community to a place residents are proud to call home.
You’ll be responsible for:
- Developing and executing an effective marketing and sales strategy to drive occupancy and brand awareness
- Building strong, trusting relationships with prospective residents, families, and referral sources
- Managing leads and move-ins through the CRM system to ensure a seamless experience
- Collaborating with the Executive Director and leadership team to deliver an exceptional customer experience
You’ll thrive here if you’re a motivated, relationship-driven professional who’s passionate about helping seniors and their families find the right fit.
Our Core Values: The Five Pillars
At Continental Senior Communities, our Five Pillars guide everything we do: Teamwork, Honesty, Compassion, Accountability, and Valuing People.
What You’ll Love About This Role
- Supportive and collaborative leadership team
- Innovative company culture focused on people and purpose
- Competitive base salary + incentive plan
- Comprehensive benefits including health, dental, vision, life, 401(k), and PTO
Qualifications
- 2–3 years of successful sales or marketing experience in high end senior living (Independent, Assisted, or Memory Care)
- Proven ability to meet or exceed sales goals
- Excellent communication and relationship-building skills
- A heart for seniors and a genuine passion for customer service
If you’re ready to bring your passion, creativity, and sales expertise to a community that truly values people — we’d love to connect with you!
Contact Alexis at for more information or to apply.
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