Principal UX Designer, Prime Video Experience Design (PVXD)

Description

Are you interested in shaping the future of entertainment? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is changing the way people watch movies and TV. From one service, we're delivering versatile ways to watch hundreds of thousands of movies, TV series, and live events on the web, mobile, and TV. Our service is available in more than 200 territories globally, and we're just getting started. Come build the future of entertainment with us!

The Prime Video Experience Design is seeking a highly skilled, customer-obsessed Principal Designer to focus on product areas that include personalization, search, and content exploration features, particularly focusing on Generative AI, assistant and multi-turn experiences. We want someone who can push design and product thinking to the technical edge where vision may be unclear and product ideas risky, but opportunities to bring novel UX to ground-breaking technology exist.

This role is for a hands-on leader who establishes a vision and strategy across a major product or multiple product areas, scales their impact by empowering other designers on the team and is a key driver of long term design strategy. You will develop strong relationships with fellow Design Leaders and Product and Engineering counterparts throughout the product development process to launch bar-raising experiences for customers around the world. You will mentor more junior designers to raise the design craft across the organization.

The right candidate leads by doing and has a passion for solving problems at massive scale. You excel through innovation, creativity, and attention to detail. You are a proven strategic thinker and collaborator who flourishes in a large organization. You sincerely believe that design is more than how something looks, but also how it feels and functions. You enjoy turning customer insights into novel solutions.

Key job responsibilities

• Be a strong design advocate across the entire Prime Video team and a bar raiser for quality of work.

• Analyze customer problems and design delightful solutions that meet measurable business goals.

• Work closely with product and engineering teams to develop use cases and high-level requirements.

• Quickly, yet thoroughly, create process flows, wireframes, and visual design output as needed to effectively conceptualize and communicate detailed interaction behaviors.

• Create user-centered designs by considering market analysis, customer feedback, site metrics, and usability findings.

• Develop and maintain detailed user-interface specifications.

• Present design work to the user experience team, product team, and project stakeholders for review and feedback.

• Partner with development teams to build experiences: provide appropriate design

specifications, create assets, and review finished interfaces.

Basic Qualifications

10+ years of Design experience.

Experience with best practices for User Interface Design, Information Architecture, and Interaction Design

Experience in life cycle design projects from design strategy through execution

Have an online portfolio

Preferred Qualifications

12+ years experience in Design

Deep technical curiosity and extensive experience working with engineering teams

Experience on GenAI, search and/or personalization strategy, vision and delivery

Experience providing and effectively communicating strategic and tactical recommendations based on data.

Experience working with distributed teams, across multiple time zones.

Master's degree in design, human-computer interaction (HCI), or equivalent.

Experience working with entertainment and technology development companies.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $147,600/year in our lowest geographic market up to $244,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.