Omnichannel Product Owner

Omnichannel Product Owner

We live sneakers, streetwear, and neighborhood culture! All Day! Every Day!

With more than 750 stores in Europe and the USA, SNIPES is one of the leading sneaker and streetwear retailers worldwide. Since opening its first store in Essen, Germany in 1998, SNIPES has been an integral part of street culture and is constantly growing thanks to its proximity to the community and regular openings worldwide.

At SNIPES, everything revolves around youth culture. In stores and online at snipes.com and snipesusa.com, our community finds a wide range of internationally renowned sneakers and apparel brands for the latest fits from head to toe. We dive deep into subcultures, sponsor some of the biggest hip-hop festivals, events, and sports teams throughout the world to stay close to our community and keep our deep roots in the global street culture community. Therefore, we work closely with key figures from the scene like DJ Khaled, our Chief Creative Officer. But whether it's sponsorships or developing grassroots projects we prioritize giving back to the community in everything we do.

SNIPES has always kept an ear to the streets to create a meaningful impact in the communities we serve. Through our community program "SNIPES serves" and its localized approach we support the needs of our communities, empower, and celebrate our dynamic culture.

Overview: Reporting to the Director of Omnichannel Systems, the Omnichannel Product Owner will lead the ideation and development of bottom-funnel digital experiences that drive customer engagement, conversion and retention across our omnichannel ecosystem.

Responsibilities:

• Own and prioritize the product backlog for bottom-funnel eCommerce features (including cart, checkout, payments, tax, fraud, and post-purchase)
• Define and write clear, detailed user stories and acceptance criteria aligned with business goals and customer needs
• Drive discovery, ideation, and definition of features that improve engagement, conversion, customer satisfaction, retention, and frequency across the shopping journey
• Partner closely with the digital, customer service, loyalty, and design teams to translate needs and strategies into impactful digital experiences
• Identify and articulate the business value of proposed features or process changes
• Analyze user behavior and site performance metrics to identify and prioritize optimization opportunities
• Observe operational workflows and identify opportunities to streamline and/or automate where possible
• Conduct research on industry trends and competitor strategies to support business case development and innovation proposals
• Facilitate key Agile ceremonies as part of the product development lifecycle
• Help define success metrics and key performance indicators (KPIs) for new initiatives
• Support the planning and coordination of UAT, gathering feedback, and validating functionality against business requirements
• Provide clear, concise updates to stakeholders on project progress, issues, and opportunities

Qualifications:

• Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related field, or equivalent work experience
• 24 years of experience in a digital product, business analyst, or eCommerce role
• Familiarity with Agile methodologies and experience participating in Agile ceremonies
• Strong analytical and problem-solving skills with the ability to interpret data to inform decisions
• Comfortable collaborating with cross-functional teams including UX, engineering, QA and customer service, and loyalty
• Proficiency with tools such as Jira, Confluence, Microsoft Office, and/or Lucidchart
• Experience using web analytics tools such as Google Analytics (preferred) to assess performance and inform prioritization
• Experience creating process flows and product maps to visualize customer journeys, system interactions, and improvement opportunities
• Excellent written and verbal communication skills, with the ability to translate business needs into clear user stories and acceptance criteria
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment

Cultural Success Factors:

• Enthusiasm for the brand
• Consumer Obsessed
• Innovative Mindset
• Collaborative nature
• Skillful communicator
• Data-Driven Decision Making
• Adaptable and Flexible
• Disciplined and self-motivated

Benefits with SNIPES:

• Generous Employee Discount
• Paid Holidays
• Summer Hours
• Hybrid work schedule
• PTO (Paid Time Off)
• Bonus Plan
• Affordable Health Insurance
• Retirement Contributions

Snipes USA and all its subsidiary Companies are equal opportunity employers. We will not discriminate or make hiring decisions based on race, religion, creed, color, national origin, sex, political affiliation, sexual orientation, or any other criteria that would violate any Federal or State laws.