Marketing Specialist 1 - Remote

Company : UnitedHealth Group
Location : Circle Pines, MN
Posted Date : 15 October 2025
Job Details
Caring. Connecting. Growing Together.
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale.
Quality at Optum means striving for excellence in everything we do in order to help us achieve our Mission. Simply put, it's in our DNA and why we're in business - to help people. Our Mission serves as our why; our Values unite us around how we will achieve it. Because when we follow our Mission and live our Values, we deliver Quality.
About Optum Financial
Optum Financial is one of the five strategic pillars of UnitedHealth Group, driving innovation at the intersection of health care, finance, and technology. We are transforming how health care is financed and paid for, creating a more connected, simplified health care payments ecosystem that reduces friction, increases accessibility, and makes care more affordable. Within Optum Financial, the Consumer Payments division is a leader in supplemental benefits that help individuals save and pay for care more effectively. This role will lead the end-to-end communications process for incidents that arise on the Health Benefit Account (HBA) and Directed Spend (Payer) business.
You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
- Write and edit communications to address operational incidents, including but not limited to letters, emails, talking points, and portal messages
- Attend all issue management meetings as the marketing representative to interpret complex and often technical incidents and distill it into actionable messaging for clients and consumers
- Determine the best communication strategy for the associated population - consider cost effectiveness, type of account holder, and speed of communication delivery
- Partner cross-functionally with relationship management, operations, product, fraud, and others to collaborate and contribute to the execution of supporting collateral
- Obtain legal and compliance approval on all assets, adjusting as necessary based on their feedback
- Manage our internal email platform and utilize Workfront to send letters
- Provide monthly reporting to executives related to incident communications
- Provide recommendations for improvement to existing processes, collateral, and tracking
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
- 1+ years of experience in communications and/or consumer marketing work experience
- 1+ years of experience creating comprehensive marketing strategies
- Proficiency with MS Office: Word, Excel, Outlook, PowerPoint and SharePoint
- Proven solid writing and editing skills across a variety of channels
Preferred Qualifications:
- Experience in the financial services and/or health care industry
- Experience with systems such as Workfront, Airtable, SendGrid, ServiceNow, or Salesforce
- Experience managing multiple high priorities items and consistently meeting deadlines in a fast-paced environment
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The hourly pay for this role will range from $28.27 to $50.48 per hour based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
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