Marketing Senior Manager, Consumer Bone Health (Remote)

Overview

The Marketing Senior Manager, Consumer - Bone Health role leads the development of a creative campaign and content strategy for branded and unbranded communications with consumers, including the execution of major tactics such as TV, digital, print, and point-of-care assets. The ideal candidate has deep experience in leading campaign asset development from brief through delivery, especially in regulated environments. This role will also serve as a key champion for cultural nuance and inclusive marketing practices across all consumer-facing tactics. This is a high-performing individual contributor role responsible for collaborating with a wide range of internal and external partners to optimize the consumer ecosystem with new creative campaign content and messaging that will transform the customer experience to enable patients to start and stay on EVENITY.

Responsibilities

• Translate brand positioning and core audience insights into campaign-level messaging and storytelling.
• Partner with creative agencies and internal teams to develop and produce compelling campaigns across consumer audiences through the development of breakthrough creative assets in both traditional and digital channels.
• Manage day-to-day oversight of agency partners to ensure quality and on-time delivery and hold them accountable to agreed upon budgets, timelines and standards.
• Collaborate with internal sourcing partners and production teams to oversee shoot planning, talent selection, location approvals, and logistics.
• Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications.
• Serve as the team’s lead for multicultural insights and strategy, ensuring all messaging and creative assets reflect cultural nuance and relevance while tailoring campaigns for key multicultural segments.
• Work closely with the brand media lead to ensure campaign creative and messaging is pulled through across all media, CRM, digital, and point-of-care channels.
• Form and maintain strong partnerships with cross-functional business partners including HCP marketing, Access, Corporate Communications, Operational teams, and Business Analytics & Insight to ensure synergy with messaging for healthcare professionals and consumers.
• Collaborate with the other brand team partners to ensure alignment to tactical development in a manner that provides the optimal customer experience.
• This position will not be responsible for management of direct reports. However, it will require agency management and cross-functional team leadership.

Basic Qualifications

• Doctorate degree and 2 years of Marketing and/or Agency Management experience
• Masters degree and 4 years of Marketing and/or Agency Management experience
• Bachelors degree and 6 years of Marketing and/or Agency Management experience
• Associates degree and 10 years of Marketing and/or Agency Management experience
• High school diploma / GED and 12 years of Marketing and/or Agency Management experience

Preferred Qualifications

• Strategic thinking, leadership, collaboration, and the ability to serve as a true champion for the consumer.
• Prior marketing and/or agency experience in healthcare
• Strong marketing competence with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
• Demonstrated strength in analytics to translate data into insights and indicated actions.
• Strong understanding of inclusive marketing and cultural relevance in content
• Hands-on experience with TV/OLV creative development and production in partnership with agencies, plus exposure to media trafficking requirements and asset delivery workflows
• Ability to manage agency relationships, feedback loops, budget and timelines
• Familiarity with MLR processes and requirements that impact consumer marketing strategies.
• Ability to successfully run multiple projects and resources concurrently on time and on budget.
• Strong self-starter, problem-solver, ability to manage multiple priorities and deadlines simultaneously in a cross-functional, team-based environment
• Ability to build positive relationships and collaborate effectively in a matrix organization.
• Commitment to an empowered and fun team culture
• Ability to exercise excellent judgment and live up to the highest ethical standards.
• Excellent written and verbal communication skills.
• Requires approximately 20% travel

Company notes

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Internet News