Marketing Operations Manager

Marketing Operations Manager

With over 1,200 franchised learning centers worldwide, Mathnasium is a trusted resource for families seeking to help their children reach their full academic potential.

The Home Office Marketing Team plays a pivotal role in supporting local center owners, leading national marketing campaigns, and driving expansion across new locations.

We're seeking a Marketing Operations Manager a proactive, detail-oriented leader who thrives at the intersection of strategic thinking and hands-on execution. This high-impact role oversees the seamless delivery of national and franchise marketing initiatives, ensuring workflows run efficiently, timelines stay on track, and teams stay aligned.

As a key connector across marketing functions, you'll manage processes, budgets, and vendor relationships while keeping projects moving and performance optimized.

Key Responsibilities

• Regularly inform stakeholders across departments of project statuses, highlighting milestones, potential roadblocks, budget considerations and scope changes to ensure cross functional alignment.
• Ensure processes are designed, documented, and understood by other departments to ensure support for marketing initiatives.
• Identify and address operational deficiencies prior to any negative impact upon company goals.

Project & Workflow Management

• Collaborate with project owners, vendors, designers, copywriters, and email builders to ensure campaigns are executed on time and in brand voice.
• Track and report on process efficiency, effectiveness, and synergy across delivery channels.
• Lead project planning for national marketing campaigns, product launches, and seasonal promotions, ensuring consistency across touchpoints.
• Develop and implement detailed project plans outlining key milestones, deliverables, timelines, and resource allocation.
• Implement scalable systems and SOPs to improve team collaboration and campaign efficiency.

Budget & Compliance

• Manage and oversee the marketing budget, ensuring accurate forecasting, allocation, and tracking of expenses across campaigns, channels, and vendors.
• Ensure compliance across all marketing activities, including brand guidelines, legal requirements, co-op advertising standards, and franchisee usage.
• Oversee the review and approval processes to ensure campaigns and materials meet corporate standards and regulatory policies, while minimizing risk and maintaining brand integrity.
• Translate insights into recommendations that improve campaign effectiveness and budget efficiency.

Campaign Execution

• Support franchisee marketing operations by developing scalable training documents and templates.
• Develop marketing execution guides and operational playbooks to support campaign rollouts.

Performance Monitoring & Reporting:

• Track key project metrics: on-time delivery, campaign performance, and process improvements.
• Monitor marketing budgets, timelines, and vendor outputs to ensure alignment with KPIs.
• Manage and maintain digital asset libraries including photo, video, product imagery, and branded templates.
• Analyze internal and external data to design strategies that drive growth, improve efficiency, and inform key business decisions.

Vendor & Partner Management:

• Manage project timelines, deliverables, and scopes for marketing vendors and agency partners.
• Ensure clear communication and accountability between all collaborators.

Required Skills:

• 3-5 years of marketing operations, marketing strategy, or integrated marketing experience, preferably in multi-location, franchise, or education-based brands.
• Proficiency in project management software (ex: Asuna, Wrike, Basecamp)
• Excellent project management and organizational skills.
• Detail-oriented and great at multi-tasking.
• Collaborative and team oriented.
• Strong initiative to improve projects and processes.

Desired Skills:

• Experience with marketing automation tools, CRM platforms, and analytics dashboards.
• Strong data-driven mindset; ability to turn analytics into actionable strategies.

Tools and Equipment Used:

Personal computer, including word-processing, database, and spreadsheet programs; calculator, telephone, copier and/or fax machine.

Physical Demands:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to walk; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms.
• The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Work Environment:

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The noise level in the work environment is usually moderately quiet.
• The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.
• The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.

Work Schedule

• Monday to Friday
• 8 hour shift
• On call
• Day shift

Supplemental Pay

• Bonus pay

Benefits

• Flexible schedule
• Health insurance
• Paid time off
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• 401(k)
• 401(k) matching
• Referral program
• Employee discount