Marketing Manager II - Oncology

Marketing Manager, Venclexta

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio.

It is an exciting time to join AbbVie's growing oncology team as we pursue our mission to have a remarkable impact on the lives of people affected by cancer. Come join an inclusive AbbVie oncology culture that fosters trust in each other, personal growth, and joy in what we do! AbbVie Oncology offers you immense opportunities to explore your interests and help you achieve your goals.

The Marketing Manager (MM) for Venclexta designs, develops, and implements the commercial plans and materials needed to drive market performance in an increasingly competitive landscape with a key focus on the Health Care Provider (HCP). The MM works closely with multiple commercial and cross-functional departments to ensure success in the strategic execution of tactics (including both pan-brand and select indication-level tactics). The MM will seek new and innovative ways to differentiate and elevate execution. They will foster positive working relationships with the sales force, medical affairs, market research, sales training, regulatory, and other cross franchise and alliance marketing teams. The MM will also partner closely with a co-promote company to jointly drive performance. While the MM does not have direct reports, they must demonstrate the ability to lead without authority and build a collaborative and integrated working team environment.

Key Responsibilities Include:

• Support and participate in the development of strategic brand plan
• Develop, execute and monitor tactics that align to the strategic brand plan for HCPs
• Maximize launch execution success, partnering closely with Sales and Medical
• Diligent project and budget planning and tracking
• Diverse mix of personal and non-personal promotion, based on current business need
• Monitor and analyze all sources of company and industry sales and marketing data
• Proactively support the sales force through ongoing communication, as well as through development and implementation of effective selling materials
• Conduct routine field travel with the sales force to better understand market drivers and dynamics and to "get in the shoes" of our consumers and health care providers.
• Manage internal/external networks, consultants, and agency partners.
• Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.
• Participate in Market Research as appropriate.

Qualifications:

• Significant pharmaceutical experience (5+ years)
• Brand marketing experience with a focus on the HCP customer
• Independently driven with high problem-solving and strategic planning skills
• 3-5 years of experience in leading independent projects.
• Strong written and verbal communication skills.
• Concept of budget development and management for marketing programs and tactics.
• Bachelor's Degree
• Strong collaboration, communication and team orientation.
• Strong analytics with excellent overall business acumen including budget planning and management.
• Experience collaborating with cross-functional teams and influencing matrix partners.
• Leadership and communication skills.
• Ability to foster connections with cross-functional and external partners.
• Demonstrated ability to operate quickly and decisively in a fast-paced, matrixed, and demanding environment.
• Preferred:
• Previous experience in Hematology-Oncology
• Brand marketing and launch experience in pharmaceutical marketing or sales
• Pharmaceutical Sales experience
• Previous experience working in a joint venture commercial partnership
• Strong presentation experience and proficient PowerPoint skills.
• Experience working with and managing multiple external agencies

Talent will be hired at a level commensurate with experience.

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.

This job is eligible to participate in our short-term incentive programs.

This job is eligible to participate in our long-term incentive programs.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.