Lifecycle Marketing Manager

Lifecycle Marketing Manager

We live sneakers, streetwear, and neighborhood culture! All Day! Every Day!

With more than 750 stores in Europe and the USA, SNIPES is one of the leading sneaker and streetwear retailers worldwide. Since opening its first store in Essen, Germany in 1998, SNIPES has been an integral part of street culture and is constantly growing thanks to its proximity to the community and regular openings worldwide.

At SNIPES, everything revolves around youth culture. In stores and online at snipes.com and snipesusa.com, our community finds a wide range of internationally renowned sneakers and apparel brands for the latest fits from head to toe. We dive deep into subcultures, sponsor some of the biggest hip-hop festivals, events, and sports teams throughout the world to stay close to our community and keep our deep roots in the global street culture community. Therefore, we work closely with key figures from the scene like DJ Khaled, our Chief Creative Officer. But whether it's sponsorships or developing grassroots projects we prioritize giving back to the community in everything we do.

SNIPES has always kept an ear to the streets to create a meaningful impact in the communities we serve. Through our community program "SNIPES serves" and its localized approach we support the needs of our communities, empower, and celebrate our dynamic culture.

Overview Reporting to the Digital Marketing Director, the Lifecycle Marketing Manager owns the end-to-end lifecycle marketing strategy, from segmentation and campaign development to performance measurement and optimization. The ideal candidate blends creativity with analytical rigor, leveraging customer insights to deliver impactful campaigns that strengthen relationships and drive revenue growth. This role is responsible for driving customer engagement, retention, and loyalty through personalized, data-driven communications across email, SMS, push notifications, and in-app experiences.

Responsibilities

• Develop and execute the lifecycle marketing strategy across channels including email, SMS, push, and in-app content, ensuring consistent brand experience and measurable impact
• Lead campaign planning, calendar management, and deployment in alignment with broader digital and brand initiatives
• Partner with cross-functional teams (eCom, Brand Marketing, Merchandising, Loyalty, Retail Ops) to ensure campaigns are integrated, personalized, and relevant
• Own customer segmentation and personalization strategies, using data to identify key cohorts and deliver targeted content
• Establish and manage A/B testing roadmaps to continuously optimize engagement, retention, and conversion
• Oversee reporting and analysis of lifecycle campaigns, communicating performance trends, insights, and recommendations to leadership
• Ensure QA processes and best practices are followed across all outbound communications for accuracy and functionality
• Stay current on lifecycle marketing trends, tools, and best practices to drive innovation and efficiency

Qualifications

• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
• 36 years of experience in lifecycle, CRM, or digital marketing with a proven track record of managing multi-channel campaigns
• Proficiency in email marketing platforms, push and SMS tools, and CMS or app content systems
• Strong analytical skills with experience in customer segmentation, personalization, and testing methodologies
• Exceptional project management skills with the ability to balance strategic planning and day-to-day execution
• Demonstrated ability to translate data into actionable insights and campaign improvements
• Familiarity with GA4, customer data platforms (CDPs), and marketing automation tools strongly preferred
• Working knowledge of HTML for email preferred
• Experience mentoring or guiding junior team members a plus

Cultural Success Factors

• Enthusiasm for the brand
• Consumer Obsessed
• Innovative Mindset
• Collaborative nature
• Skillful communicator
• Data-Driven Decision Making
• Adaptable and Flexible
• Disciplined and self-motivated

Benefits with SNIPES

• Generous Employee Discount
• Paid Holidays
• Summer Hours
• Hybrid Work Schedule
• PTO (Paid Time Off)
• Bonus Plan
• Affordable Health Insurance
• Retirement Contributions

SNIPES USA and all its subsidiary Companies are equal opportunity employers. We will not discriminate or make hiring decisions based on race, religion, creed, color, national origin, sex, political affiliation, sexual orientation, or any other criteria that would violate any Federal or State laws